Senior Strategy Manager

4 weeks ago


Fredericton, Canada Intello Technologies Inc. Full time

Select how often (in days) to receive an alert:Jobs by Category: Sales and MarketingJob Function: Planning and AnalysisStatus: Full TimeSchedule: RegularDescriptionJoin our teamThe Mobility Integrated Planning and Strategy Team is responsible for leading Mobility planning frameworks and strategic alignment across TELUS' Consumer Mobility marketing organization to ensure all marketing initiatives seamlessly support and drive business priorities across all channels. We are at the center of the Consumer Mobility Solutions organization, and work with a large group of cross-functional stakeholders to ensure marketing initiatives and strategies align to, support, and drive our business priorities. We ensure that our integrated marketing and communications strategy comes to life for customers and sales reps seamlessly across all channels.Here\'s the impact you\'ll make and what we\'ll accomplish togetherYou'll be responsible for leading the development of the Mobility marketing strategy plan across TELUS’ Consumer Mobility brands. This includes synthesizing business priorities, data, consumer research and industry trends to develop recommendations and drive alignment across marketing. You'll ensure the long-term strategy acts as a north star when it’s time to turn plans into action, while maintaining the ability to pivot as required to meet critical needs of the business. You'll have visibility into all marketing initiatives across the mobility portfolio, ensuring they ladder up effectively to our overarching business objectives, and work within the planning team to identify incremental areas of opportunity for growth.EAdditionally, you will lead the development and execution of planning governance frameworks across TELUS\' Consumer Mobility marketing organization. This includes developing and driving strategic oversight and alignment mechanisms that ensure seamless coordination of marketing initiatives, while establishing robust governance structures between our overall business priorities and marketing execution. As the governance leader for the Strategy and Planning team, you\'ll own the prioritization framework for competing marketing initiatives, with authority to drive deselection decisions and resolve planning and resourcing conflicts.This position will also play a critical role in driving the development and execution of AI strategies to support the Mobility Planning process, including developing AI-driven recommendations to improve efficiency, customer experience, and streamline the decision-making process.This role will provide exposure to senior leadership, and is ideal for a strategic leader looking to shape how TELUS Mobility aligns its go-to-market efforts with business priorities through innovative marketing solutions.Here\'s howStrategic planning and alignment: Facilitate cross-functional alignment on Mobility priorities and planning across leadership teams, while shaping long-term strategic planning for MobilityGovernance strategy: Lead the development and implementation of a mobility marketing governance strategy to support prioritization, planning and GTM optimization, supporting all TELUS Consumer Mobility brandsBusiness performance analytics & growth optimization identification: Analyze business performance data, identifying trends and patterns within mobility portfolios, and translate insights into actionable growth opportunities that drive customer acquisition, retention, and revenue expansionAI Expertise: Drive the development and execution of AI strategies that align with TELUS\' objectives and improve team outcomesCross-functional strategy: Partner closely with our messaging and go-to-market teams to ensure Mobility plan comes to life via messaging and go-to-market strategy and execution, ensuring consistency and effectiveness across all customer journey stagesQualificationsYou're the missing piece of the puzzle if you have:University degree, preferably in Business Administration, Commerce, Communications, or MarketingMinimum of 4-6 years of relevant marketing strategy experience in telecommunications or B2C industriesStrong business acumen, with the ability to analyze and understand core business KPIs to drive and influence business strategies and decisionsAI Expertise: Deep technical knowledge and experience in deploying AI and machine learning solutions, with a focus on telecommunication applicationsProven track record in strategy, planning, or marketing roles with demonstrated leadership capabilitiesExceptional communication and storytelling abilities across verbal, written, and presentation formats for all organizational levelsStrong organizational and project management skills with ability to coordinate cross-functional teams effectivelyExperience engaging diverse stakeholders and collaborating with leadership to influence prioritization decisions and drive strategic alignmentStrategic and creative thinking approach with ability to thrive in ambiguous environments and evolving prioritiesDemonstrated proactive leadership and independent problem-solving capabilitiesSalary Range: $102,000-$154,000Performance Bonus or Sales Incentive Plan: 15%Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. In addition, TELUS offers rewarding benefits, which may vary per job function, such as:Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your familyFlexibility to work in-office, virtually or a combination of both, based on the role\'s requirementsGenerous company matched pension and share purchase programsOpportunity to give back to communities in which we work, live and serveCareer growth and learning & development opportunitiestodevelop your skillsAnd much more …A bit about usWe’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.Note for Quebec candidates: if knowledge of English is required for this position, it is because the team memberwill be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.Sales and MarketingHelp us, help our customers make a real connectionWe are honoured to be recognized$14.7 billionTELUS’s annual revenue$4.8 billionThe brand value that TELUS brings12Consecutive years our annual dividend payment has increasedAccessibilityTELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.We offer accommodation for applicants with disabilities, as required, during the recruitment process. #J-18808-Ljbffr



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