Content & Campaign Specialist

NDT Global is the leading provider of ultra‑high‑tech diagnostic inspection solutions that harness advanced data analysis and integrity assessment services to ensure the safety and longevity of energy‑sector infrastructure. The company pioneers ultrasonic inspection technologies such as Pulse Echo, Pitch‑and‑Catch, Phased Array, and Acoustic Resonance (ART Scan), and also deploys a portfolio of non‑ultrasonic technologies like Inertial Measurement Units. The Content & Campaign Specialist leads the development and execution of content strategies and marketing campaigns that enhance NDT Global’s brand visibility and market positioning. The role oversees the creation, distribution, and management of high‑quality, engaging content across multiple channels to support both external promotional initiatives and internal stakeholder needs. Responsibilities Create a wide range of compelling content assets for various platforms including websites, social media, PowerPoint presentations, videos, and sales enablement materials. Develop and execute integrated campaign strategies in coordination with Sales, Product Management, and other internal stakeholders that drive awareness, engagement, and conversion. Translate complex technical information and thought leadership into engaging, visually compelling content that resonates with target audiences. Oversee the entire content creation lifecycle, from ideation and development to production and publication, ensuring consistent quality and messaging. Produce and edit high‑quality video content and graphics, optimized for user engagement and search engine visibility. Prepare and present campaign reports with actionable insights and recommendations to inform strategic decisions while monitoring campaign effectiveness and introducing new approaches to pivot. Uphold and enforce brand integrity across all campaigns and content, ensuring alignment with NDT Global’s corporate identity, design standards, and communication style. Other duties as assigned. Education Bachelor’s degree from a university or technical college in Marketing, Design, Communication, or a related field. Proficiency in spoken and written English. Experience Minimum 5+ years of experience in marketing content creation or a related field, with proven ability to produce high‑quality, engaging content. Demonstrated ability to manage multiple projects simultaneously, prioritize effectively, and meet tight deadlines without compromising quality. Proficiency with graphic design tools (e.g., Adobe Creative Suite, Canva) and a strong eye for visual storytelling. Experience in the development, execution, and management of integrated marketing campaigns. Strong analytical skills with the ability to interpret campaign metrics, generate reports, and optimize strategies for improved performance. Strong understanding of digital marketing channels and concepts, including digital marketing and social media. Experience working in a global and cross‑cultural environment is preferred. Background in professional services or B2B organizations is preferred. Familiarity with SEO best practices is preferred. Experience using Marketing Automation Platforms (e.g., HubSpot) is an asset. Software Intermediate understanding of Microsoft Office (Word, Excel, PowerPoint, Outlook). Intermediate skills in videography and/or video editing. Advanced knowledge of graphic design (Adobe Creative Suite and/or Canva). Benefits Challenging tasks in innovative and diverse teams. Attractive compensation system. Flexible working environment. Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing, Public Relations, and Writing/Editing Industries Pipeline Transportation #J-18808-Ljbffr