Performance Marketing Generalist

4 weeks ago

Toronto Montreal Calgary Vancouver Edmonton Old Toronto Ottawa Mississauga Quebec Winnipeg Halifax Saskatoon Burnaby Hamilton Victoria Surrey Halton Hills London Regina Markham Brampton Vaughan Kelowna Laval Southwestern Ontario R, Canada Let's Roam Full time

Performance Marketing Generalist Join to apply for the Performance Marketing Generalist role at Let’s Roam. We’re looking for a Performance Marketing Generalist who thrives at the intersection of creativity, data, and growth. This role is all about making our campaigns more effective, scalable, and impactful. You’ll own projects across Meta, Google, email, SMS, and emerging channels while experimenting with new initiatives, optimizing conversion funnels, and driving measurable results. If you’re a marketing problem-solver who loves both testing bold ideas and digging into data to optimize performance, this is your chance to make a direct impact on revenue and growth. What You’ll Do Meta & Google Ads (30%) Launch, test, and optimize new campaigns across Meta & Google. Frame campaign strategy, audiences, copy, and creative. Build ads using Canva/AI tools and work with contractors for video assets. New Marketing Initiatives (40%) Run daily checklists across key platforms to ensure performance. Develop partnerships for user-generated content (UGC) and scalable ad initiatives. Lead new channel launches (TikTok, brochures, partnerships). Script and support new video assets, blogs, and sales collateral. Experiment with new marketing systems and campaigns. Lifecycle Marketing – Email, SMS & Push (10%) Own strategy, execution, and performance of email/SMS/push campaigns. Monitor results, set goals, and drive revenue impact. Conversion Rate Optimization (10%) Identify drop‑off points, run A/B tests, and recommend improvements. Monitor waterfall flows in GA4. Third‑Party Partnerships (10%) Maintain and optimize relationships with third‑party tools and partners. Explore opportunities with cities, organizations, and platforms to promote campaigns. Proven experience in Meta Ads and/or Google Ads (both strongly preferred). Strong background in performance marketing, campaign scaling, and creative testing. Hands‑on skills with Canva and AI tools to quickly create assets. Data‑driven mindset with experience in GA4, A/B testing, and funnel optimization. Experience writing ad copy, video scripts, and creating ad hooks. Strong communication skills and ability to collaborate cross‑functionally. Comfortable managing contractors and giving constructive feedback. AI‑savvy, agile, and excited to try new approaches. Success Looks Like Continuously improving campaign performance across paid and lifecycle channels. Launching and scaling new initiatives that bring in measurable revenue. Driving profitable growth through testing, data insights, and funnel improvements. Meeting and exceeding targets for SMS/email revenue and third‑party partnerships. Ready to take ownership of campaigns and help drive the next stage of growth? Apply today and let’s build something impactful together #J-18808-Ljbffr

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