Bilingual Marketing Specialist, Copywriting

Join to apply for the Bilingual Marketing Specialist, Copywriting (12-Month Contract) role at Medline Canada, CorporationThis position is posted 2 days ago. Be among the first 25 applicants.Value PropositionAs a leading partner in healthcare, Medline Canada’s sole purpose is Together Improving Lives – this means being deeply committed to the health and well‑being of our customers, employees, partners and our communities. We employ a diverse group of top talent focused on growing and making a difference in the lives of Canadians, coast‑to‑coast.Compensation is only one part of the Employee Value Proposition that Medline Canada offers our employees. As part of our mission, we offer one of the most competitive and engaging employee experience programs in Canada, which includes:Collaborative work environment with highly engaged employeesAnnual Employee Appreciation WeekCareer growth and training programsOpen communication with Senior LeadersEmployee referral programRecognition programsSocial activitiesAnd much more…Job SummaryThe Bilingual Marketing Specialist, Copywriting will play an essential role within the marketing team, writing e‑commerce product and marketing content for the website and digital channels. Collaborating with the Content Marketing Manager and key marketing stakeholders, the copywriter will create and maintain the e‑commerce product database, producing impactful, clear and consistent marketing content and technical product descriptions that support e‑commerce platforms and product catalogs. Tasks will include product content creation and updates, website copy, digital catalogue maintenance and landing page creation, SEO and UX optimization.Essentially, this role will be responsible for updating and maintaining all website, e‑commerce product catalogue content. Marketing materials and environments include the Online Catalogue, CMS and eCommerce environments, The Source (Intranet) asset repository and environment, front‑end web product pages, digital banners, blog posts, catalogue and other assigned projects. They will be especially committed to supporting the needs of the Marketing department in online communications efforts.Core Job ResponsibilitiesProduct SKU and Digital Copywriting: Write clear, compelling, and conversion‑focused copy for product pages, SKU descriptions, website updates, plus assisting with email campaigns, and social media when assigned.Website Updates and Maintenance: make content updates and leverage the CMS to build new product landing pages.E‑Commerce Optimization: Collaborate with product and marketing channel managers to enhance product content for SEO and improve customer journey touchpoints.Content Calendar Support: Contribute to planning and execution of monthly content calendar and campaign timelines.Cross‑Team Collaboration: Work closely with designers, developers, and marketing leads to deliver effective, cohesive and timely content.Content Review: Ensure work is error‑free before routing for approval, printing or publishing.Communication: Understand and communicate content goals and success factors, conceptual reasoning, insights and findings to successfully persuade and justify content creation.QualificationsDegree in Business or Marketing, or equivalent experience2‑4 years digital copywriting experience (agency and B2B experience preferred)Content Management, e‑commerce and other marketing automation toolsComfortable with spreadsheets and database managementUnderstand content brief requirements and objectives to create solution‑based content.Experience with healthcare brand marketing is essential and Quebec market is an assetExperience using marketing automation tools such as Mail Chimp, e‑commerce and CMS platformsStrong understanding of SEO, UX and social media best practicesFamiliar with AI technologies and how they can support content marketingExperience with performance marketing tools such as Google AnalyticsDue to the scope of responsibilities and/or the organizational structure, this position requires advanced language skills in both French and English (Bilingual).About Medline CanadaMedline Canada stands at the forefront of healthcare, providing expertise and a breadth of solutions for every care setting. With 550+ employees, including 100 dedicated sales and clinical professionals and eight distribution centres located coast‑to‑coast, Medline Canada is proud to serve the entire continuum of care.Our Commitment to Diversity and InclusivityMedline Canada is committed to diversity and inclusivity and we encourage applications from members of groups that have been historically disadvantaged and marginalized, including First Nations, Metis and Inuit peoples, Indigenous peoples of North America, racialized persons/persons of colour and those who identify as women, persons with disabilities and LGBTQ+ persons.Our commitment to AccessibilityMedline Canada is committed to the principles of accessibility in Canada. We endeavor to make our recruitment, assessment and selection processes as accessible as possible and provide accommodations as required for applicants with disabilities. If you require any accommodations at any point during the application and hiring process, please contact HRCanada@medline.com.All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority.Primary LocationMississauga, Ontario, CanadaJob DetailsSeniority level: Mid‑Senior levelEmployment type: ContractJob function: Marketing and SalesIndustry: Medical Equipment Manufacturing #J-18808-Ljbffr