Go-to-market Manager, Marketing

1 week ago


Old Toronto, Canada Manulife Insurance Malaysia Full time
h3>Marketing Automation Manager, Growth & Go-To-Market

Postuler locations Toronto, Ontario time type Temps plein posted on Publié hier time left to apply Date de fin: 29 décembre 2024 (Il reste 28 jours pour postuler) job requisition id JR24090852

You’re an experienced marketing automation professional who is looking for a place where you have the freedom and scale to significantly impact marketing practices and see business results. The Marketing Automation Manager, Growth & Go-To-Market is responsible for the management and day-to-day operation of marketing technology, and marketing automation strategy, specifically Salesforce and other adjacent platforms. This role involves building and executing email deployments, automated campaigns, and working cross-functional teams to optimize marketing efforts and drive growth through digital channels.

The ideal candidate is data-driven, growth-minded, with a proven track record in building, executing, and delivering high-impact B2B strategies and personalization tactics. If you are passionate about automation, Growth Marketing, thrive at the intersection of data, innovation, and are customer obsessed, this is the place for you.

Marketing Campaign Journey Strategy & Management

  • Design and execute customer journey strategies based on behavioral and data insights.
  • Build and execute stand-alone email deployments, trigger-based automated email journeys, and comprehensive automated campaigns.
  • Test and QA marketing automation programs to ensure flawless execution and continuous improvement.
  • Launch, optimize, and scale marketing campaigns across digital channels to drive growth. Use data-driven insights to refine and improve campaign performance.
  • Collaborate with MarTech teams to ensure smooth execution and optimization of marketing results. Oversee the operation and management of marketing technology and automation systems, with a primary focus on Salesforce and other integrated platforms.
  • Design and execute email marketing experiments, including A/B and multivariate testing, to test hypotheses, learn from results, and iterate on approaches.
  • Maintain the contact database, including uploading lists, maintaining segmentation, and upholding data hygiene standards.
  • Design and create emails, landing pages, templates, forms, nurture programs, lead scoring models, and other campaign assets. Ensure all assets are built in accordance with industry best practices.

Reporting

  • Generate and analyze insights to drive significant revenue growth and improve campaign performance.
  • Use data to inform strategic decisions and optimize marketing efforts.


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