Digital Marketing Specialist – Freelance Project

4 weeks ago

Toronto Montreal Calgary Vancouver Edmonton Old Toronto Ottawa Mississauga Quebec Winnipeg Halifax Saskatoon Burnaby Hamilton Victoria Surrey Halton Hills London Regina Markham Brampton Vaughan Kelowna Laval Southwestern Ontario R, Canada Twine Full time

Digital Marketing Specialist – Freelance ProjectJoin to apply for the Digital Marketing Specialist – Freelance Project role at Twine.This role focuses on leveraging a high-traffic YouTube Shorts channel to drive consistent ebook sales. The ideal candidate will develop and execute a content-to-conversion strategy, transforming short-form video engagement into digital product purchases. You will be responsible for optimizing content, refining calls-to-action, and analyzing performance metrics to maximize conversions, all while maintaining an authentic and non-intrusive approach. Collaboration on ad copy, hooks, and psychological triggers that resonate with viewers is essential. This is an opportunity to make a measurable impact on digital product sales through innovative marketing tactics.DeliverablesDevelop and implement a marketing strategy tailored to YouTube Shorts for ebook salesOptimize short-form video content to increase viewer engagement and conversion ratesCreate or refine calls-to-action and bio links to drive traffic to the ebook sales pageAnalyze channel and campaign metrics, providing actionable insights and recommendationsCollaborate on ad copy, video hooks, and psychological angles to improve conversionSuggest and test new approaches for content-to-conversion optimizationRequirementsProven experience in digital marketing, with a focus on YouTube Shorts or TikTokDemonstrated success in selling digital products or ebooks onlineStrong understanding of short-form video content and audience engagement strategiesAbility to analyze data and adjust strategies based on performance metricsExcellent communication and collaboration skillsCreative thinker with a results‑driven mindsetFamiliarity with optimizing calls-to-action and bio links for conversionsExperience with performance-based or commission-based marketing is a plusAbout TwineTwine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.Seniority LevelMid‑Senior levelEmployment TypeContractJob FunctionMarketingIndustriesMarketing Services #J-18808-Ljbffr

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