Senior Performance Marketing Manager

Senior Performance Marketing Manager - ABM Get AI-powered advice on this job and more exclusive features. This range is provided by Samsara. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range CA$118,575.00/yr - CA$153,450.00/yr Who We Are Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, a platform that enables organizations that depend on physical operations to harness Internet of Things data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation and manufacturing — and we are excited to help digitally transform their operations at scale. About the role We are looking for a strategic, results-driven Senior Growth Marketing Manager to lead and scale our digital ABM programs. In this role, you will own our digital ABM strategy and execution end-to-end—from segmentation and audience selection to creative execution and performance measurement. You’ll collaborate closely with Sales and cross-functional marketing teams to align on account priorities and translate them into targeted, high-impact initiatives that drive engagement and pipeline. This role is a remote role open to candidates based in the US or Canada. You should apply if: You want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely. You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment. You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers. You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-calibre team that will encourage you to do your best. In this role, you will: Lead and scale Samsara’s digital ABM strategies end-to-end—including audience selection, segmentation, creative execution, and performance measurement. Collaborate closely with Sales to align on account priorities and translate them into targeted, impactful marketing initiatives. Experiment with new channels to uncover new growth frontiers. Own end-to-end campaign strategy and execution—from ideation and audience targeting to ads trafficking, creative optimization and performance analysis. Leverage performance data to inform audience segmentation, creative development and bidding approaches that drive performance and efficiency. Analyze and present campaign results, implementing recommendations to optimize performance and identify new growth opportunities. Partner with the Sales, Marketing Ops, Demand Generation, Field Marketing, Customer Marketing, Brand Marketing and the Regional Marketing Teams to create integrated campaigns to achieve our goals. Champion, role model and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices. Minimum requirements for the role: 5+ years of hands‑on performance marketing experience, including 3+ years dedicated to building and executing ABM programs Skilled in building campaigns and ads directly in platform‑native tools (e.g., Rollworks, 6sense, Influ2, Meta, LinkedIn, etc.) Experience with intent signal providers and AI ABM tools Results‑oriented and data‑driven, leveraging both qualitative and quantitative insights to guide decisions and prioritize roadmaps Proven ability to build ABM strategies from the ground up, with a strong focus on high‑impact, high‑return initiatives Strong interpersonal and communication skills, with the ability to collaborate effectively across technical and creative teams High level of ownership and accountability, with experience managing multiple stakeholders and projects simultaneously Experience in B2B marketing executing and strategizing paid media campaigns Proactive self‑starter who identifies opportunities for Marketing to drive business growth Bachelor’s Degree Samsara’s Compensation Philosophy: Samsara’s compensation program is designed to deliver Total Direct Compensation (based on role, level and geography) that is at or above market. We do this through our base salary plus bonus/variable and restricted stock unit awards (RSUs) for eligible roles. A new hire RSU award may be awarded at the time of hire, and additional RSU refresh grants may be awarded annually. We pay for performance, and top performers in eligible roles may receive above‑market equity refresh awards which allow employees to achieve higher market levels. Benefits Full‑time employees receive a competitive total compensation package along with employee‑led remote and flexible working, health benefits and much, much more. Take a look at our Benefits site to learn more. Accommodations Samsara is an inclusive work environment, and we are committed to ensuring equal opportunity in employment for qualified persons with disabilities. Please email accessibleinterviewing@samsara.com or click here if you require any reasonable accommodations throughout the recruiting process. Flexible Working At Samsara, we embrace a flexible working model that caters to the diverse needs of our teams. Our offices are open for those who prefer to work in‑person and we also support remote work where it aligns with our operational requirements. For certain positions, being close to one of our offices or within a specific geographic area is important to facilitate collaboration, access to resources, or alignment with our service regions. In these cases, the job description will clearly indicate any working location requirements. Our goal is to ensure that all members of our team can contribute effectively, whether they are working on‑site, in a hybrid model or fully remotely. Fraudulent Employment Offers Samsara is aware of scams involving fake job interviews and offers. Please know we do not charge fees to applicants at any stage of the hiring process. Official communication about your application will only come from emails ending in @samsara.com or @us‑greenhouse‑mail.io. For more information regarding fraudulent employment offers, please visit our blog post here. Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing and Sales Industries Software Development Referrals increase your chances of interviewing at Samsara by 2x Get notified about new Senior Marketing Manager jobs in Canada. #J-18808-Ljbffr