Social Media Specialist, Content and Community

4 weeks ago


Toronto, Canada BMO Full time

Social Media Specialist, Content and Community Join to apply for the Social Media Specialist, Content and Community role at BMO Position Overview Reporting to the Manager, PR & Content, the Social Media Specialist plays a pivotal role in shaping AIR MILES online presence, fostering vibrant, engaged community members and informing business decisions through qualitative and quantitative analysis. The role is responsible for replying to online messages across social media platforms, proactively engaging in relevant conversations online, contributing to social content ideation, and providing social listening insights to the business. Responsibilities Community Engagement Identify and cultivate relationships with online advocates to build a strong AIR MILES community. Recommend opportunities for authentic brand engagement in relevant conversations. Respond to comments, direct messages, and participate in online discussions across social media platforms. Encourage meaningful interactions and foster a sense of belonging and advocacy within the community. Address community concerns and escalate issues when necessary, ensuring timely resolutions. Social Listening Use advanced social listening tools to monitor online conversations, identify trends, and assess sentiment. Spot emerging trends and cultural shifts to inform content strategies and business decisions. Stay attuned to online conversations and trends related to the brand and industry. Provide regular reports on KPIs, brand health and engagement highlights. Share actionable recommendations based on data to refine social strategies and improve performance. Ad-hoc reporting on product updates, sentiment, and crisis. Social Development and Scheduling Collaborate with the Content & Social team to develop organic content ideas aligned with brand strategy and audience resonance. Develop content within platforms and Canva. Comfort being featured in content and creating content. Qualifications Minimum 3-5 years of relevant experience. Specialized knowledge from education and/or business experience. Experience with social media platforms and scheduling tools. Experience creating content designed for social media. Experience with social listening tools. In-depth verbal & written communication skills. In-depth analytical and problem-solving skills. In-depth stakeholder management and collaboration. French speaking is an asset. Salary $45,500.00 - $84,500.00 Salaried Benefits BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, and other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. EEO Statement BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. #J-18808-Ljbffr



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