Marketing Automation Specialist

Location Toronto Employment Type Full time Location Type Remote Department Commercial Marketing What we do? Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we’re a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It’s faster, safer, cheaper, and, above all, way better. We’re backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 5000 software sellers in 245 territories globally. The role: As the Marketing Automation Specialist, you'll be the engine of our nurture strategy - designing, building, and optimising our lead lifecycle programs. Your core purpose is to drive predictable, scalable, and efficient demand by ensuring nurture strategy, sequencing, segmentation, and automation work together to accelerate full-funnel conversion and measurable pipeline impact. What you’ll do: Automation strategy & execution: Design, build, and maintain sophisticated multi-touch nurture programs and marketing automation flows, ensuring seamless cross-channel alignment. Segmentation & data quality: Own marketing database segmentation and list management, continuously improving data quality to ensure highly targeted messaging and accurate reporting. System ownership: Serve as the expert for our Marketing Automation Platform (HubSpot) and CRM (Salesforce), ensuring smooth integration and operational efficiency. Asset management: Manage the production and optimisation of email copy and web chat lead generation performance, ensuring brand compliance, quality, and technical deliverability. Analyse content performance, review content gaps, and work with the wider marketing team to ensure we have collateral to support our nurture streams. Testing & optimisation: Implement A/B testing across all touchpoints (email, landing pages, forms, web chat prompts) to continuously increase open rates, click-through rates (CTR), and conversion volume. Delivering pipeline growth: Build fully implemented, high-converting nurture flows. Optimise email delivery and health to drive strong engagement rates. Deliver high-quality MQLs and sales‑ready pipeline via automated channels. You'll work closely with: Primary Marketing team: Demand Generation: to build strategy that delivers business goals, including always-on program integration, reporting, and optimisation Revenue Marketing: for strategic campaign integration Web: for web performance, HubSpot integration, and form optimisation Growth: for lifecycle alignment, and product adoption PMM & Brand: for messaging, positioning, content, brand needs, and compliance Cross-functional teams: BDR/Sales Team: to deliver and scale high-quality MQLs and consistently improve pipeline conversion Revops & Ops: for system health and attribution We’d love to hear from you: Technical expertise: Strong working knowledge and hands‑on experience with Marketing Automation (e.g., HubSpot), enrichment tooling (Clay, Unify), and CRM tools (e.g., Salesforce). SaaS foundation: 5+ years of experience in digital marketing in the SaaS industry, with a strong focus on building cross‑channel and multi‑touch nurture streams. Detail & data orientation: Strong organizational skills with keen attention to detail and proficiency in analyzing marketing data (e.g., Hockeystack, BIs, Google Analytics) to improve programs. Execution & bias for action: A bias for action, results, and delivery—capable of operating with momentum over perfection. Everyone is welcome at Paddle At Paddle, we’re committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer, we don’t care if, or where, you studied, what you look like or where you’re from. We’re more interested in your craft, curiosity, passion for learning and what you’ll add to our culture. We encourage you to apply even if you don’t match every part of the job ad, especially if you’re part of an underrepresented group. Please let us know if there’s anything we can do to better support you through the application process and in the workplace. We will do everything we can to support any accommodations needed. We’re committed to building a diverse team where everyone feels safe to be their authentic self. Let’s grow together. Why you’ll love working at Paddle We are a diverse, growing group of Paddlers across the globe who pride ourselves on our transparent, collaborative and respectful culture. We live and breathe our values, which are: Paddle for others Paddle together Paddle simply We offer a full suite of benefits, including attractive salaries, stock options, retirement plans, private healthcare and well‑being initiatives. We are a ‘digital‑first’ company, which means you can work remotely, from one of our stylish hubs, or even a bit of both We offer all team members unlimited holidays and enhanced parental leave. We invest in learning and will help you with your personal development via constant exposure to new challenges, an annual learning fund, and regular internal and external training. #J-18808-Ljbffr