Manager, Content

4 weeks ago


Old Toronto, Canada MasterCard Full time
p>We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. p>

Title and Summary

Manager, Content and Social Media

Overview:

The Mastercard Center for Inclusive Growth is seeking a hands-on content strategist, with writing, production and editing skills to support Mastercard’s social innovation and philanthropic hub. This person will develop the Center’s digital channels, supporting the Center’s thought leadership, program objectives, grantees, and wider network. They should have a deep aptitude for content creation, interactive storytelling, and social campaigns, and understand asset production. They will be the driving force behind a content plan for the Center’s channels.

This role requires a team player with excellent project management and creative facilitation skills. In this role, the manager will help to shape story ideas while also being able to get hands-on in developing and executing projects. They will also collaborate with SET leadership on video and creative asset development and publication tied to the Center’s thought leadership events, such as the Global Inclusive Growth Summit. The ideal candidate will have a production background and relevant technical skills.

Role:

  1. Manage and create the content strategy and editorial calendar, including social media, driving creative campaigns and assets to tell the Center’s story. li>
  2. The ideal candidate has a demonstrated record of compelling photo and video content and an in-depth understanding of social media marketing and platform innovation. With project management skills, they will meet the requirements of video and asset production on a timely basis, developing and sharing video content actively for publication in the Center’s social channels.
  3. This role collaborates often with our digital strategy lead and digital director to help push our newly launched Center website to be a best-in-brand experience for the social impact space. The candidate will need a high awareness of digital innovation and breaking news in the digital ecosystem from innovation (AI, VR, AR).
  4. In this role developing and executing measurable communications programs, they will collaborate closely with our Communications and Marketing teams to ensure narrative and brand alignment.

All About You:

  1. Bachelor’s Degree in relevant field (e.g., Liberal Arts, Business Administration, Management, Computer Science) and/or 6+ years experience in Communications, Marketing, Program Management, Project Management, or related experience OR Master's Degree in relevant field (e.g., Liberal Arts, Business Administration, Management, Computer Science) and/or 3+ years experience in Communications, Marketing, Program Management, Project Management, or related experience OR equivalent experience in creative fields, writing, journalism, social media management, executive thought leadership.
  2. Effective decision making in a complex and nuanced environment, driving to the regular development and production of assets, including via external agencies.
  3. An audience-first global and highly collaborative mindset, and excitement to work across our grantee network on shared initiatives and announcements. An understanding at the start of a project how the end products will be received by audiences, including primarily via events and digital promotion.

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