Marketing Operations Specialist

Marketing Operations Specialist Join to apply for the Marketing Operations Specialist role at Personify. Join Personify’s marketing team and help us connect with the mission-driven organizations we serve. Personify partners with associations, chambers of commerce, nonprofits, event professionals, YMCAs, JCCs, and more to help them bring people and ideas together. Our technology platform and services fuel their growth, and this role ensures the campaigns that reach them run flawlessly, our data stays clean, and insights drive smarter decisions. We’re looking for a detail-oriented and proactive Marketing Operations Specialist to join Personify’s dynamic marketing team and play a key role in our growth strategy. You’ll be hands‑on with Marketo, Salesforce, and HubSpot, managing campaign calendars, executing and testing programs, generating performance reports, and identifying ways to optimize workflows. If you thrive on organization and accuracy, love working with marketing technology, and want to see the measurable impact of your work on both campaign performance and company growth, this is your chance to make a direct contribution to Personify’s success. Our Technology Platform Includes Association Management Software (ThreeSixty, MemberClicks, and WildApricot) Event Management Software (A2Z Events and Registration Tech) Member Engagement Software (CommUnity, Classroom, Job Board and MemberApp) Where you excel Bringing order to complexity by keeping campaigns organized and systems running smoothly Turning clean data into actionable insights that drive better decisions Collaborating seamlessly across marketing, sales, and operations teams Taking initiative to solve problems, improve workflows, and deliver results Owning campaign logistics and reporting as the trusted go‑to person for execution What’s In It For You A high‑impact, visible role where you’ll directly influence marketing campaign performance and sales alignment. The chance to work with a modern marketing tech stack (Marketo, Salesforce, HubSpot) and build your expertise. A remote‑first culture that values collaboration, flexibility, and work/life balance. Opportunities for growth and skill development, including exposure to marketing operations, automation strategy, and data analytics. A supportive team that celebrates results, learns from mistakes, and continuously improves together. Your Impact Campaign Execution: Set up, QA, and launch email, web, and digital campaigns in Marketo; manage lists and ensure campaigns are delivered accurately and on time. Calendar & Collaboration: Maintain campaign calendars in Asana, coordinate assets, and work closely with segment marketers and digital teams to keep launches on track. Reporting & Insights: Build dashboards and reports to track campaign performance, lead activity, and marketing KPIs; analyze data from Marketo, Salesforce, and HubSpot to deliver actionable insights. Process Optimization: Document workflows, improve automation, and strengthen lead management processes to enhance campaign efficiency. Data Hygiene: Maintain campaign tagging, lead source tracking, and database accuracy across Marketo and Salesforce. Systems & Troubleshooting: Serve as the first point of contact for marketing system issues and partner with Marketing Ops/RevOps to ensure integrations and reporting remain seamless. What You Bring Experience: 2+ years in marketing support, operations, or campaign coordination (SaaS/B2B preferred) Technical Skills: Hands‑on experience with Marketo/HubSpot, Salesforce CRM, and Excel (reporting, pivot tables) Soft Skills: Detail‑oriented, organized, proactive, and collaborative with strong written and verbal communication Nice to Have: Understanding of lead lifecycle and funnel reporting; Marketo/HubSpot/Salesforce certifications Pay Range for This Role Is 65,000 - 75,000 CAD per year (Remote (Canada)) 65,000 - 75,000 USD per year (Remote (United States)) Seniority Level Entry level Employment Type Full-time Job Function Marketing and Sales Industries Software Development Engaging Remote-First Culture Team offsites and gatherings across our four offices Fun virtual events for connection and learning A dedicated Culture Team curating ways to bring our values—especially Service—to life Inclusive Employee Communities People of Color at Personify Women’s Network PersoniMoms Collaboration and Knowledge Sharing Our culture is built on collaboration. From company-wide Slack channels that spark creativity to our Confluence knowledge hub, you’ll have endless opportunities to learn, teach, and innovate together. Career Growth and Development Leadership and professional workshops Transparent career progression paths Product demos and internal training sessions Personalized Individual Development Plans (IDPs) Health, Wellness, and Flexibility Unlimited pre‑approved PTO plus 14 company holidays Company‑wide Wellness Days and Paid Volunteer Days + 2 Floating Holidays A comprehensive benefits package that supports your health, family, and financial wellbeing—today and for the future Diversity, Equity, and Inclusion We proudly hire across the U.S., Canada, and Portugal to bring diverse perspectives to our work. Our proactive recruitment strategy ensures representation at every level, and our employee communities help create an environment where everyone feels seen, heard, and valued. At Personify, diversity isn’t a checkbox—it’s a commitment. EEO Statement Personify is an equal‑opportunity employer. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related conditions), sexual orientation, gender identity, gender expression, age, veteran or disability status, or other protected characteristics. Personify welcomes and encourages applications from people with disabilities. Accommodation is available on request for candidates taking part in all aspects of the selection process. Employment offers are contingent on the candidate successfully completing a background investigation in compliance with federal, state/province, and local laws. Job descriptions serve as an outline only. Due to business needs, you may be required to perform job duties that are not within your written job description. Furthermore, Personify may have to revise, add to, or delete from your job duties per business needs. On occasion, we may need to revise job descriptions with or without advance notice to employees. At Personify pay ranges are subject to change and assigned to a job based on country market median of similar jobs according to 3rd party salary benchmark surveys. Individual pay within that range can vary for several reasons including skills/capabilities, experience, and available budget. #J-18808-Ljbffr