Marketing Consultant/Manager

2 weeks ago


Regina, Canada Medisca Pharmaceuticals Inc. Full time
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Brandt is currently looking for a Marketing Lead Specialist in our Regina location. Reporting to the Vice President of Customer Experience, the Marketing Lead Specialist is responsible for optimizing Brandt’s lead generation, qualification management, and reporting processes. This role aims to generate valuable data and sales leads for our diverse sales teams, ultimately driving revenue across all product lines.

Duties & Responsibilities

  1. Capture, qualify, and coordinate responses to sales leads generated through Brandt’s marketing and sales tactics, ensuring timely follow-up.
  2. Develop and optimize the marketing lead follow-up process to minimize response time and maximize close rates.
  3. Maintain accurate, current, and relevant customer lead records in Brandt’s CRM.
  4. Provide lead or customer lists for marketing and sales purposes, including direct mailings, event invitations, territory splits, and email marketing, contingent on pre-determined approval.
  5. Conduct reporting, analysis, and trend identification on sales leads to enable data-driven decisions for the Marketing & Sales Teams, enhancing the quality and quantity of Marketing Qualified Leads (MQLs) and their conversion into sales.
  6. Develop scorecards and dashboards to drive accountability and performance across sales organizations.

Key performance metrics:Quality of inbound leads generated.Sales Team satisfaction levels regarding the lead generation process and lead quality.



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