Content Strategist

2 weeks ago

Toronto Montreal Calgary Vancouver Edmonton Old Toronto Ottawa Mississauga Quebec Winnipeg Halifax Saskatoon Burnaby Hamilton Surrey Victoria London Halton Hills Regina Markham Brampton Vaughan Kelowna Laval Southwestern Ontario R, Canada Metalab Full time

In collaboration with designers, researchers, engineers, and our clients, you’ll shape the language and structures that make digital products usable, intuitive, and distinct. Whether you’re naming a first-to-market feature, defining a product’s voice, block framing or testing flows with real users, you’ll ensure content is never an afterthought but a core part of the design process. As part of an agency, you’ll work across industries and product types—helping our clients not just ship great products, but also clarify how those products speak, feel, and connect with their users. What you’ll do: Design, write, and refine product content: interface copy, onboarding flows, navigational labels, notifications, and education content Prototype with words—testing content in real flows and collaborating with designers and researchers to refine the experience Lead workshops and kickoff activities with clients to align on user needs, brand voice, and content principles Define and maintain content standards (voice, tone, terminology, taxonomy) to ensure consistency across client products Shape narrative frameworks and content systems that scale across features, platforms, and product ecosystems Present and explain your work clearly to both clients and teammates, building trust and alignment along the way Collaborate with engineers and producers to ensure content is implemented as intended and flexible for iteration Occasionally contribute to MetaLab’s own storytelling through editorial writing for our site and channels Requirements: 5+ years of experience in content strategy, content design, or UX writing—ideally in an agency, consultancy, or multi-client environment A portfolio that demonstrates strength in designing product content (not just marketing copy), with examples of interface work, systems, and standards Strong craft in writing and editing with a focus on clarity, brevity, and usability Experience designing and operationalizing content systems—voice, tone, nomenclature, and frameworks that scale Skilled in running workshops, facilitating conversations, and confidently “running the room” with clients and stakeholders A strategic thinker comfortable with ambiguity, able to bring clarity in first-to-market or complex product spaces Collaborative by default—you thrive in cross-functional teams and enjoy working closely with design, research, and engineering Bonus: Experience with naming systems, taxonomies, or design systems Equal opportunity employer Research shows that women and other marginalized groups tend to only apply for a job when they meet every single criteria. Does this role sound like it was made for you, yet you don’t check every box? Reach out anyways We’re an equal opportunity employer and are dedicated to fostering an inclusive and diverse environment for employees from all walks of life. We hire based on talent, and we’re proud of our global perspective. #J-18808-Ljbffr

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