Senior Marketing Data Analyst

Join to apply for the SMDA-Senior Marketing Data Analyst role at Lifemark Health GroupSenior Marketing Data Analyst - 4 days in office and 1 day work from homeLocation: North York (243 Consumers Rd.)At Lifemark, we’re more than a healthcare company — we’re a movement. With clinics across Canada, we’re leading the way in injury recovery, patient care, and prevention. Our teams are united by one purpose: “Movement to a Better Life.”The Opportunity: Bring your difference. Make a difference.We are seeking a highly skilled Senior Marketing Data Analyst to join our Growth and Demand Generation team. As a Senior Marketing Data Analyst, you will play a pivotal role in owning marketing performance data, transforming it into insights, and proactively flagging opportunities or risks. You will partner closely with campaign leads, digital teams, and cross-functional stakeholders to drive data-informed decisions that enhance the customer journey and maximize marketing ROI. The ideal candidate is both detail-oriented and strategic, with a proven track record of transforming raw data into actionable recommendations that drive growth.What you’ll work on:Data Collection & Management: Collect, organize, and maintain marketing performance data from multiple sources (campaign platforms, digital channels, internal systems).Ensure data integrity by conducting quality checks, troubleshooting discrepancies, and maintaining consistent measurement frameworks.Identify gaps in current measurement approaches and recommend improvements for accuracy and completeness.Reporting & Dashboards: Build and manage reporting dashboards, scorecards, and Excel trackers to provide clear visibility into performance metrics.Track and monitor the progress of departmental marketing projects, ensuring milestones, deliverables, and timelines are accurately documented and reported to stakeholders for visibility and alignment.Develop and maintain a regular reporting cadence (weekly, monthly, quarterly) to track progress and trends with accuracy and consistency.In charge of creation of real-time dashboards that allow proactive monitoring of performance.Marketing Performance Analysis: Conduct in-depth analysis of campaign performance, channel ROI, and audience engagement trends.Monitor live campaign data to identify early warning signs of underperformance and flag them to the team.Contribute to forecasting and KPI modeling based on historical data and market projections.Attribution & Budgeting: Assist in developing and refining attribution models to accurately measure the impact of marketing activities across various channels.Support budget tracking and spend efficiency analysis across paid campaigns to ensure maximum ROI.Insights & Communication: Translate complex data findings into clear, digestible summaries and presentations for peers, leadership, and cross-functional stakeholders.Present insights and strategic recommendations to stakeholders at all levels, driving actionable outcomes.Lead or participate in meetings to discuss marketing performance, highlight risks/opportunities, and inform decision-making.Collaboration & Process Improvement: Collaborate cross-functionally with operations, IT, and external partners to streamline data flows and improve reporting processes.Stay current on emerging tools, methodologies, and best practices in marketing analytics, including automation and AI-driven insights, to enhance team capabilities.Required Skills & Qualifications:2 to 3 years of experience in marketing performance analysis, data analytics, or a related role.Strong proficiency in Excel/Google Sheets (advanced formulas, pivot tables, data modeling).Experience with marketing analytics tools (Google Analytics, campaign dashboards, CRM systems, ad platforms).Strong ability to translate data into actionable insights and recommendations.Excellent attention to detail with a focus on accuracy and consistency in reporting.Strong communication skills, able to explain complex data clearly to both technical and non-technical audiences.Experience building automated reports and dashboards (Power BI, Tableau, or similar tools preferred).Proven ability to manage multiple projects, prioritize effectively, and deliver under tight deadlines.Solid understanding of digital marketing channels (paid search, social, email, display, SEO) and their performance metrics.Growth mindset with curiosity to test, learn, and continuously improve reporting and analytics processes.InclusionWe are committed to creating an inclusive environment where people from all backgrounds can thrive. Improving inclusion and equity is a collective responsibility. Lifemark promotes equal employment opportunities for all job applicants, including but not limited to those self-identifying as a member of the employment equity groups: Indigenous peoples, Newcomers to Canada, Women, and Visible minorities.AccommodationAccommodations are available on request for all candidates taking part in any aspect of the recruitment and selection process. Email us at talent at lifemark.ca #J-18808-Ljbffr