Senior Growth Marketing Manager

Samsara's Mission Improve the safety, efficiency, and sustainability of the operations that power the global economy. Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale. Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, and Equipment Monitoring. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term. About the role We are looking for a strategic, results-driven Senior Performance Marketing Manager to lead and scale our digital ABM programs. In this role, you will own our digital ABM strategy and execution end-to-end—from segmentation and audience selection to creative execution and performance measurement. You’ll collaborate closely with Sales and cross-functional marketing teams to align on account priorities and translate them into targeted, high-impact initiatives that drive engagement and pipeline. The right candidate is hands‑on, analytical, and adept at balancing strategic vision with executional detail. This is a high‑impact role for someone who thrives in fast‑paced environments, values cross‑functional collaboration, and is motivated by building scalable marketing programs that fuel business growth. This role is a remote role open to candidates based in the US or Canada. You should apply if: You want to impact the industries that run our world: Your efforts will result in real‑world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely. You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper‑growth environment. You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers. You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high‑calibre team that will encourage you to do your best. In this role, you will: Lead and scale Samsara’s digital ABM strategies end-to-end—including audience selection, segmentation, creative execution, and performance measurement. Collaborate closely with Sales to align on account priorities and translate them into targeted, impactful marketing initiatives. Experiment with new channels to uncover new growth frontiers. Own end-to-end campaign strategy and execution—from ideation and audience targeting to ads trafficking, creative optimization and performance analysis. Leverage performance data to inform audience segmentation, creative development, and bidding approaches that drive performance and efficiency. Analyze and present campaign results, implementing recommendations to optimize performance and identify new growth opportunities. Partner with the Sales, Marketing Ops, Demand Generation, Field Marketing, Customer Marketing, Brand Marketing, and the Regional Marketing Teams to create integrated campaigns to achieve our goals. Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices. Minimum requirements for the role: 5+ years of hands‑on performance marketing experience, including 3+ years dedicated to building and executing ABM programs Skilled in building campaigns and ads directly in platform‑native tools (e.g., Rollworks, 6sense, Influ2, Meta, LinkedIn, etc.). Experience with intent signal providers and AI ABM tools Results‑oriented and data‑driven, leveraging both qualitative and quantitative insights to guide decisions and prioritize roadmaps. Proven ability to build ABM strategies from the ground up, with a strong focus on high‑impact, high‑return initiatives. Strong interpersonal and communication skills, with the ability to collaborate effectively across technical and creative teams. High level of ownership and accountability, with experience managing multiple stakeholders and projects simultaneously. Experience in B2B marketing executing and strategizing paid media campaigns Proactive self‑starter who identifies opportunities for Marketing to drive business growth. Bachelor's Degree. Samsara’s Compensation Philosophy Samsara’s compensation program is designed to deliver Total Direct Compensation (based on role, level, and geography) that is at or above market. We do this through our base salary + bonus/variable + restricted stock unit awards (RSUs) for eligible roles. For eligible roles, a new hire RSU award may be awarded at the time of hire, and additional RSU refresh grants may be awarded annually. We pay for performance, and top performers in eligible roles may receive above‑market equity refresh awards which allow employees to achieve higher market. The range of annual base salary for full‑time employees for this position is below. Please note that base pay offered may vary depending on factors including your city of residence, job‑related knowledge, skills, and experience. $118,575 — $153,450 CAD At Samsara, we welcome everyone regardless of their background. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, age, and other characteristics protected by law. We depend on the unique approaches of our team members to help us solve complex problems and want to ensure that Samsara is a place where people from all backgrounds can make an impact. Full‑time employees receive a competitive total compensation package along with employee‑led remote and flexible working, health benefits, and much, much more. Take a look at our Benefits site to learn more. Accommodations Samsara is an inclusive work environment, and we are committed to ensuring equal opportunity in employment for qualified persons with disabilities. Please email accessibleinterviewing@samsara.com or click here if you require any reasonable accommodations throughout the recruiting process. Flexible Working At Samsara, we embrace a flexible working model that caters to the diverse needs of our teams. Our offices are open for those who prefer to work in‑person and we also support remote work where it aligns with our operational requirements. For certain positions, being close to one of our offices or within a specific geographic area is important to facilitate collaboration, access to resources, or alignment with our service regions. In these cases, the job description will clearly indicate any working location requirements. Our goal is to ensure that all members of our team can contribute effectively, whether they are working on‑site, in a hybrid model, or fully remotely. All offers of employment are contingent upon an individual’s ability to secure and maintain the legal right to work at the company and in the specified work location, if applicable. Samsara is aware of scams involving fake job interviews and offers. Please know we do not charge fees to applicants at any stage of the hiring process. Official communication about your application will only come from emails ending in ‘@samsara.com’ or ‘@us-greenhouse-mail.io’. For more information regarding fraudulent employment offers, please visit our blog post here. #J-18808-Ljbffr