Senior Partner Marketing Manager, Scaled Acquisition

Senior Partner Marketing Manager, Scaled Acquisition & ProgramsCA Remote (BC & ON only); U.S. RemoteAt Webflow, our mission is to bring development superpowers to everyone. As the pioneer of the Website Experience Platform (WXP), we’re redefining how teams Build, Manage, and Optimize for the web — combining visual development, powerful content management systems, AI-driven personalization, seamless hosting, and end-to-end analytics in a single, unified platform. With AI at the core, Webflow helps teams move faster, create more performant digital experiences, and scale without heavy engineering support. From independent designers and creative agencies to global enterprises, hundreds of thousands of organizations use Webflow to turn ideas into reality — and to power what’s possible on the web.We are looking for a Senior Partner Marketing Manager, Scaled Acquisition & Programs to help us acquire, activate, and scale Webflow’s self-serve partner ecosystem. This role will build a durable acquisition engine that drives freelancer and agency adoption at scale.About the role:Location: Remote-first (United States; BC & ON, Canada)Full-timePermanentExemptThe cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.United States (all figures cited below are in USD and pertain to workers in the United States)Zone A: $129,500 - $162,000Zone B: $123,000 - $160,500Zone C: $116,500 - $152,000Canada (figures cited below are in CAD and pertain to workers in ON & BC, Canada)146,500 - 191,500This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals.Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.Reporting to the Director, Partner MarketingAs a Senior Partner Marketing Manager, Scaled Acquisition & Programs you’ll …Design and launch Webflow’s Self-Serve Partner Acquisition Programs targeting freelancers and small agencies through programmatic campaigns, lifecycle nurtures, and always-on initiativesLead the acquisition of net new partners by developing and executing strategies to attract freelancers and agencies into the Webflow Partner Program through partnerships with other companies, freelancer platforms, communities, and digital marketing channelsBuild and execute partner acquisition campaigns across marketplaces, user groups, paid media, and community channelsDrive activation and engagement campaigns that onboard, educate, and incentivize new partners to grow their practice on Webflow.Partner cross-functionally with Growth Marketing, Partner Marketing, Marketing Operations, and Partner Account Managers to align acquisition with broader ecosystem strategy.Develop metrics, reporting, and insights that track partner recruitment, activation, and contribution to Webflow’s pipeline.Collaborate with the MDF program to deliver scalable, low-lift co-marketing kits and resources that empower freelancers and agencies to participate in demand generationIn addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.About you:You’ll thrive as a Senior Partner Marketing Manager, Scaled Acquisition & Programs if you:Bring 6+ years of experience in Partner Marketing, Demand Gen, or Program Marketing in SaaS or a related industry, with a proven track record in acquisition marketing and lifecycle campaign design.Have hands-on experience driving partner or customer acquisition through marketplaces, freelancer platforms, user groups, communities, and paid digital campaigns, ideally with freelancers or SMB-focused programs.Excel in cross-functional collaboration, building strong relationships with Growth Marketing, Partner Management, and Sales to deliver measurable impact.Are data-driven and strategic, comfortable defining and reporting on KPIs while balancing big-picture vision with tactical execution.Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact.Our Core Behaviors:Build lasting customer trust. We build trust by taking action that puts customer trust first.Win together. We play to win, and we win as one team. Success at Webflow isn't a solo act.Reinvent ourselves. We don't just improve what exists, we imagine what's possible.Deliver with speed, quality, and craft. We move fast because the moment demands it, and we do so without lowering the bar.Benefits & wellnessEquity ownership (RSUs) in a growing, privately-owned company100% employer-paid healthcare, vision, and dental insurance coverage for full-time employees (working 30+ hours per week) and their dependents. Full-time employees may also be eligible for voluntary insurance options where applicable in the respective country of employment12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability leave for birthing parents to be used before child bonding leave (note: where local requirements are more generous, employees receive the greater benefit); full-time employees also have access to family planning care and reimbursementFlexible PTO for all locations and sabbatical programAccess to mental wellness and professional coaching, therapy, and Employee Assistance ProgramMonthly stipends to support work and wellness401k plan or pension schemes (in countries where statutorily required), and other financial wellness benefits, like CPA and financial advisor coverageRemote, togetherAt Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records. #J-18808-Ljbffr