Paid Media Strategist

Paid Media Strategist (Remote Canada) - Future Opening Join to apply for the Paid Media Strategist (Remote Canada) - Future Opening role at Directive. Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation, focusing on SQLs and Customers rather than traditional metrics like MQLs. We offer Paid Media, SEO/Content, CRO, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time. At Directive, we’re always looking ahead to connect with talented professionals who excel at crafting strategies that elevate search visibility, developing compelling content, and delivering value to audiences. As we continue to grow, we’re always seeking forward-thinking individuals who thrive in fast‑paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing. The Paid Strategists are a crucial, client‑facing role that is responsible for day‑to‑day client deliverables, creating and managing custom client strategies, and communicating both with clients and internal stakeholders on executing Paid Media deliverables. In this role, you will gain experience creating high‑performing Paid strategies for enterprise SaaS businesses. Roles & Responsibilities Oversee and lead a collection of Paid Media accounts Serve as direct support to client contacts Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements Drive referrals via client relationships and professional network Build strategies for clients each quarter Create, maintain, and optimize budgets for paid media campaigns across multiple channels Deeply understand client positioning and unique value propositions Confirm lead routing is accurate within a CRM Understand the value of Programmatic campaigns Responsible for personal productivity and utilization Work directly with Associate Director to ensure internal and client goals are being achieved Execute and optimize PPC advertising campaigns across platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI What You Offer 3+ years experience working at a performance/digital marketing agency Experience working specifically with B2B SaaS/tech clients in an agency setting Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, LinkedIn Ads, and others Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data‑driven decisions and optimize campaign performance Ability to drive results and measure via OCT Proven and measurable success with mid‑market or enterprise accounts A unique perspective on how to drive value for SaaS Ability to translate and articulate strategy and tell stories with data Competitive and curious problem solver Opportunity to grow and share cutting‑edge industry knowledge Organize, prioritize, and manage multiple projects simultaneously Quality‑obsessed with deep focus on advertising excellence Travel to visit clients approximately once per year, per client or as needed Benefits Living wage and comprehensive medical, dental, vision, disability, and life insurance coverage for you and your family Employer‑paid health plan with 50% contribution for dependents Access to certified therapists through Spring Health and membership to Headspace Gympass membership Unlimited PTO (2‑week minimum), Paid Company Holidays, Birthday Off, End of Year Recharge, Paid Parental Leave Traditional and Roth 401(k) with 3% company match Annual bonus based on tenure Annual anniversary trip with peers and leadership Work Environment As a remote‑first company, you’ll have the ability to work from anywhere in Canada. This role operates 100% virtually. We collaborate via Zoom and Slack. You must have reliable internet access and a professional background. Reasonable accommodations are available for qualified individuals with disabilities. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #J-18808-Ljbffr