Bilingual Director, Regional Segmentation

4 weeks ago


Toronto, Canada Scotiabank Full time

Bilingual Director, Regional Segmentation & Value Proposition, IB (English/Spanish) Apply for the Bilingual Director, Regional Segmentation & Value Proposition, IB (English/Spanish) role at Scotiabank. Requisition ID: 240904 Scotiabank’s International Banking division is a diverse and dynamic network providing financial advice and solutions to more than 12 million clients. With a presence in over 15 countries—including Mexico, Chile, Peru, Colombia, Brazil, Uruguay, and key markets across Central America and the Caribbean—our footprint offers unparalleled connectivity within the North American corridor. Purpose As a strategic leader within Scotiabank’s International Commercial Banking, the Director, Segmentation & Value Proposition is responsible for designing and deploying differentiated, data‑driven segment strategies that unlock growth, deepen client relationships, and enhance commercial impact across geographies. Responsibilities Design and implement a robust, data‑driven segmentation framework for International Commercial Banking, anchored in client needs, behaviors, and growth potential. Lead the creation and refinement of segment‑specific value propositions, ensuring alignment with business strategy, product capabilities, and local market dynamics. Partner with GTB to develop and deploy Cash‑in‑a‑Box and other Cash Management‑led solutions tailored to each segment’s operational and financial needs. Define and support the rollout of Virtual RM coverage models, ensuring scalable, cost‑effective service delivery. Establish and monitor KPIs related to segment growth, product penetration, client retention, and profitability. Leverage internal and external data to generate actionable insights on segment performance, client needs, and competitive positioning. Collaborate cross‑functionally with Product, Marketing, Digital, Finance, and Regional Commercial Banking teams. Conduct ongoing market analysis for competitive benchmarking. Ensure consistency between Scotiabank’s brand promise and the actual value proposition. Ensure all initiatives comply with regulatory standards and internal policies (e.g., KYC, AML). Qualities & Experience Bachelor’s degree in economics, engineering or related fields; MBA preferred. 8+ years of progressive experience in banking or financial services. 5+ years in segmentation, value proposition design, or strategic marketing roles. Proven ability to influence senior stakeholders and drive strategic alignment. Deep understanding of Commercial Banking client needs. Strong experience with journey mapping, VoC programs, and experience transformation. Experience managing and mentoring high‑performing teams. Full professional proficiency in both English and Spanish. Work Arrangement Standard office‑based environment. Frequent collaboration across time zones and geographies. Non‑standard hours are common due to international scope. Moderate international travel required. Interested? If your experience is closely related but doesn’t align perfectly with every qualification, we encourage you to apply—you might be the right candidate for this or other roles at Scotiabank. What’s in it for you? Scotiabank offers flexible benefit programs designed to support your unique family, financial, physical, mental, and social health needs. Location Toronto, Ontario, Canada. EEO Statement We value the unique skills and experiences each individual brings to the Bank and are committed to creating and maintaining an inclusive and accessible environment for everyone. #J-18808-Ljbffr



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