Director, Global Brand Management

Director, Global Brand Management - Veilance 1 day ago Be among the first 25 applicants This range is provided by Arc'teryx Equipment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range CA$149,000.00/yr - CA$205,000.00/yr Department: Brand Marketing Reports to: Creative Director, Veilance Your Opportunity at ARC’TERYX: As the Director, Global Brand Management - Veilance, you are the creator and owner of annual and seasonal brand strategies for the Veilance product line. You edit and defend our brand and activity positioning and integrate functional strategic plans to bring our product innovations to life, with an industry-defining uniqueness and clarity. Part visionary, part integrator, and part operator, you and your team drive strategy and integration across the global functional teams (Product Design, Merchandising, Regional Marketing, Brand Creative, Brand Communications, and Brand Integration) to build and execute world-class brand and campaign strategies that drive Veilance awareness and consumer engagement across regions and channels. This role is based out of our North Vancouver office and is open to hybrid working. Candidates must be eligible to work in Canada. Meet Your Future Team: The Veilance team is comprised of innovative problem solvers who thrive on collaborative teamwork. Fueled by curiosity, we take an immersive approach to identifying future needs in city environments, then build, test, and validate high-end product solutions. The Brand Marketing team is the direct connection between the guest and the Arc’teryx brand, through content and experience. We work in lockstep with our Regional Brand, Creative, Communications, Community, and Operational Teams, as well as our partners and agencies to create experiences and tell stories that are relevant, thought-provoking and true to who we are. Responsibilities Creating, integrating and driving brand and business growth objectives across a diverse team of strategists, brand managers and business units Overseeing, advocating for and allocating marketing expenditure and partnership opportunities across Veilance brand management initiatives Working with Brand Intelligence to establish budgets, performance metrics and KPIs at a seasonal and campaign level and refine strategies based on data-driven insights Managing, building, and coaching a high-performance team to deliver on global brand strategies and calendar milestones Leading global reports and share-outs quarterly and other leadership meetings as required Fostering collaboration with cross-functional teams (Marketing, Product Design, Merchandising, Commercial) and leveraging cross-functional strategies Leveraging consumer insights, market trends, and competitive analysis to inform strategic decisions Directly driving and influencing the creation of globally resonant brand campaigns across all channels Cultivating and maintaining strong relationships with internal and external partners, agencies, and stakeholders Maintaining partnerships with regional brand leaders to drive consistent seasonal strategies globally Leading key cross-functional and global integrated meetings and presenting strategy and product stories to excite stakeholders Future focus Identifying new roles and capabilities to elevate Veilance brand management Leading across the enterprise to drive change and create space for others Institutionalizing strategic processes to drive continuity in core brand message and strategy Leading the next phase of growth for Veilance brand management Are you our next Director, Global Brand Management - Veilance? You have a bachelor’s degree in marketing, advertising, communications or a related field You have 10+ years’ experience leading strategic and integrated functions for an apparel brand and you are connected to the culture of technical apparel You authentically understand the Veilance line and the lifestyle, fashion and energy industry You have extensive experience working in a nuanced, matrixed organization with knowledge of North America, EMEA, and Asia You have a Yes, And mentality, entrepreneurial mindset and enjoy collaborating to build new strategies You have a track record of successful campaigns in the outdoor/fashion industry (vertical and wholesale) You have proven ability to develop and execute annual seasonal brand strategies You have strong business acumen to lead in a complex matrix environment You have proven people leadership, with the ability to coach and guide a diverse, high-performing team You have influential leadership to drive alignment across stakeholders at all levels You can execute a clear vision, align teams around objectives, and foster commitment You understand the retail and digital landscape and related trends You are proactive in identifying root causes and developing solutions You seek the best solutions with commitment to doing what is right You inspire breakthrough thinking and continuous improvement You remain flexible and adaptable when faced with ambiguity Your passion for work is matched by a passion for the outdoors You have exceptional leadership and communication skills to work across a global business Equal Opportunity Arc’teryx is committed to actively creating and fostering a culture of inclusivity where voices are heard, people are seen, and values are respected. We care about the uniqueness of our applicants, employees, and guests, and we do so in a safe space fueled by curiosity and acceptance. Creating an inclusive workplace is connected to our core value Do Right while also having the added benefit of helping make our business better. We believe inclusion helps us to create a healthier, happier workplace, drive creativity and innovation, and reflect the communities where we operate. All applicants, employees, and guests can expect equality of opportunity and fair treatment in alignment with our values. Live it We believe that the mountains transform us, that how we adventure matters, and that there’s always a better way. Join us in creating positive change in ourselves, our communities, and the world. Live it. Get out there - the mountains make us better. Disruptive evolution. In pursuit of better. Always. Commit. We set bold objectives and see them through. Notes A reasonable estimate of the pay range is CAD$149,000 - CAD$205,000 at the time of this posting. Within the range, individual pay is determined by factors such as job-related skills, relevant experience, education and/or training. The upper end of the range is typically reserved for candidates with demonstrated expertise that is above job requirements or who bring exceptional directly transferable experience. Please note that the range details above reflect the base pay only and does not include our competitive bonus program and benefits that we offer. Seniority level: Director Employment type: Full-time Job function: Marketing and Sales Industries: Apparel & Fashion Referrals increase your chances of interviewing at Arc'teryx Equipment by 2x. Get notified about new Director of Brand Management jobs in North Vancouver, British Columbia, Canada. #J-18808-Ljbffr