B2B Outreach Marketing Specialist
4 weeks ago
OverviewJoin to apply for the B2B Outreach Marketing Specialist [HO251029] role at Hatch Innovations Canada.This is a remote position. You will focus on generating high-value demand and driving the top of the sales funnel. Success is measured by the quality and volume of new opportunities you create for our Account Executives.About UsFounded in 2011, Hatch Innovations is based in Vancouver and has an international team with over 80 people located across the globe. We’re creative thinkers who have a passion for technology and are constantly thinking of innovative solutions to help better serve your business and customers. Our clients include video game publishers such as Electronic Arts, Epic Games and Krafton.About the RoleWe are looking for a highly strategic B2B Outreach Marketing Specialist to drive the top of our sales funnel. Your mission is to secure meetings and qualified conversations with technical and executive leaders at target companies. You will be positioning our firm as the expert partner for building and placing high-impact software development teams for their next innovation project.This is a marketing role focused on generating high-value demand, not a content or social media role. Responsibilities include targeted prospecting, ICP research, data integrity, multi-channel outreach, campaign execution, lead qualification and hand-off, meeting generation, and performance reporting.You Have3-5 years of proven experience in B2B outbound marketing, sales development (SDR), or lead generation for a complex service.Excellent Communicator: Ability to engage and understand what prospects are looking for and how we could help.Mandatory: Previous experience working within a software, SaaS, or IT consulting company.Technical Knowledge: A good understanding of the software development industry.Demonstrated proficiency in using LinkedIn Sales Navigator to find and engage senior executives.Hands-on experience with a major CRM platform and AI tools to optimize productivity.Ability to write engaging, concise, and highly targeted copy that speaks credibly to our target audience.Must be a resident of Canada and be eligible to work in Canada.Nice-to-HaveExperience in a technical staffing or contract software development role.ResponsibilitiesTargeted Prospecting & List BuildingIdeal Customer Profile (ICP) Research: Work with leadership to define and research technical leaders at companies that align with the ideal client profile (e.g., industries, company size, technology stack)Sourcing and Segmentation: Utilize LinkedIn Sales Navigator and other data tools to build and segment lists of potential client decision-makersData Integrity: Ensure impeccable data quality and hygiene within the CRM (e.g., HubSpot) for all leadsPersonalized Multi-Channel OutreachMessage Strategy: Develop and write ultra-personalized, technically informed outreach copyCampaign Execution: Deploy and manage targeted outreach sequences across email and social channelsPain Point Agitation: Highlight challenges of internal team building for innovation and position our services as the solutionLead Qualification and Hand-offQualifying Conversations: Conduct initial low-friction qualification callsMeeting Generation: Book qualified discovery meetings for the Account Executive teamPerformance Reporting: Track and report on key metricsHow To ApplyTo apply, please send your PDF resume.We OfferHealth Spending AccountDisability insuranceLife insurancePaid time offRemote positionNote: A background check will be required for employment in this role. #J-18808-Ljbffr
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B2B Outreach Marketing Specialist
4 weeks ago
Vancouver, Canada Hatch Innovations Canada Full timeOverviewJoin to apply for the B2B Outreach Marketing Specialist [HO251029] role at Hatch Innovations Canada.This is a remote position. You will focus on generating high-value demand and driving the top of the sales funnel. Success is measured by the quality and volume of new opportunities you create for our Account Executives.About UsFounded in 2011, Hatch...
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B2b Outreach Marketing Specialist
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Vancouver, Canada Hatch Innovations Canada Full time**B2B Outreach Marketing Specialist**[HO251029]** **About Us!** Founded in 2011, Hatch Innovations is based in Vancouver and has an international team with over 80 people located across the globe. We're creative thinkers who have a passion for technology and are constantly thinking of innovative solutions to help better serve your business and customers....
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