Product Marketing Manager

Base pay range: CA$120,000.00/yr - CA$140,000.00/yr Product Marketing Manager – Creative Niche Our client is a leader in global asset management and we are looking to find them an exceptional Product Marketing Manager for a permanent role. You’ll play a key role in shaping and executing go-to-market strategies for the firm's growing suite of investment products, including ETFs, mutual funds, and alternative strategies. This is an exciting, growth-focused role designed to support the continued expansion of our client's investment marketing portfolio. You’ll own the end-to-end marketing strategy and execution for fund launches, market commentary, and ETF content initiatives—partnering closely with sales, product, and compliance teams to deliver impactful campaigns that drive advisor engagement and business growth. Key Responsibilities Lead product marketing and go-to-market planning for new fund and ETF launches— from positioning and messaging through to campaign execution and sales enablement. Craft compelling messaging and positioning that differentiates the firm’s investment solutions, resonates with target audiences, and supports sales growth. Collaborate cross‑functionally with investment, sales, and product teams to translate complex financial concepts into clear, engaging content for advisors and investors. Support the creation of marketing and sales collateral, including campaign assets, pitch decks, and advisor tools. Oversee content development for fund launches, market commentary, product insights, and thought leadership, helping strengthen the firm’s leadership in ETFs and active management. Conduct research to understand customer needs, industry trends, and competitive positioning, using insights to inform and refine strategy. Partner closely with compliance, legal, and product teams to ensure timely review and approval of materials. Identify opportunities to enhance ETF and product marketing content franchises—bringing a strategic POV and fresh ideas to evolve existing playbooks. Support top‑of‑funnel growth initiatives, focusing on awareness, education, and engagement across advisor and investor audiences. Manage and mentor a team of three direct reports, fostering a collaborative, high‑performance culture. What You’ll Bring 5+ years of experience in investment or product marketing, ideally within an asset management or investment firm. Minimum 3 years of people‑management experience leading marketing or content teams. Strong understanding of ETFs, mutual funds, equities, fixed income, and alternative investments. Proven ability to lead product launch cycles and navigate product review, compliance, and approval processes. Experience building integrated go-to-market strategies and content plans that align with sales and product objectives. Excellent storytelling skills—able to identify the value prop and transform market and product insights into engaging content for both advisors and investors. Strategic thinker who’s proactive, curious, and always looking for new ways to drive impact. Why Join Join a market‑leading global asset manager consistently recognized for innovation, performance, and client trust. Collaborate with exceptional marketing, investment, and product teams that set the standard in the industry. Work in a forward‑thinking environment that embraces new ideas, technology, and creativity. Play a direct role in shaping how one of the world’s most respected investment firms connects with advisors and investors. Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing and Product Management Industries Investment Management and Financial Services #J-18808-Ljbffr