Responsable Marketing et Communication bilingue

4 months ago

Vancouver, Canada Programme d'immigration francophone de la Colombie-Britannique (BC Francophone Immigration Program) Full time

Responsable Marketing et Communication bilingue Responsable Marketing et Communication bilingue Temps plein

À propos de nous

L’Alliance Française de Vancouver (AFV) est un centre culturel et un établissement reconnu pour l’enseignement du français langue étrangère. L'AFV est une association locale à but non lucratif fondée en 1904. Elle fait partie d'un réseau international ayant pour mission commune de promouvoir la langue française et les cultures francophones.

Chaque année, l'AFV organise environ 70 événements, accueillant plus de 3 500 participants à ses événements. En 2022, l'AFV a travaillé avec 50 partenaires culturels pour la réalisation de ses programmes. Chaque année, plus de 14 000 heures de cours sont dispensées à plus de 2 600 étudiants.

Rôle

Sous la supervision du directeur général, en collaboration avec les équipes d'éducation, de culture et de développement, le directeur du marketing et des communications dirigera et supervisera l'ensemble du plan stratégique et des tactiques de marketing et de communications.

Principales responsabilités

• Planifier, créer et exécuter un plan stratégique de marketing et de communication.

• Travailler en collaboration avec le département Éducation, Culture et Développement pour prioriser les tactiques et élaborer des stratégies qui soutiendront chaque département, selon les objectifs de l'AFV.

• Superviser les médias sociaux et le numérique communications.

• Optimiser le contenu du site Web selon les normes de référencement.

• Créer et diffuser des publicités PPC via Google Ads, Meta Ads, Bing Ads

• Utiliser des analyses pour évaluer les initiatives et les outils en ligne et ajuster les tactiques en conséquence.

• Contribuer au développement d'un média social plan de contenu et calendrier.

• Entretenir les relations avec les partenaires communautaires et médiatiques.

• Participer à la maintenance et à la mise à jour du site Web de l'AFV.

• Faire rapport sur les performances aux parties prenantes et faire des recommandations.

Qualifications

• Maîtrise bilingue ou native de l'anglais et du français.

• Diplôme en marketing ou en communication

• Minimum 5 ans d'expérience professionnelle en marketing ou en communication

• Compétences succinctes en rédaction et en communication

• Expérience en rédaction de gestion de contenu (WordPress ou similaire) et de systèmes de marketing par courrier électronique.

• Connaissance et expérience des techniques de référencement

• Expérience des techniques PPC (Google Ads, Meta Ads ou autre)

• Expérience des outils de gestion des médias sociaux (Later, Hootsuite ou autre)

• Connaissance de l'impression, du Web, du multimédia (photographie et vidéographie mobiles) et les processus des médias sociaux.• Expérience de travail à la fois de manière indépendante et au sein d'équipes interfonctionnelles.

• L'expérience en supervision d'équipe est considérée comme un atout.25 août 2023

• Compétences exceptionnelles en matière de jugement, d'établissement de priorités, d'organisation, de gestion du temps et de relations interpersonnelles, ainsi que de compétences transversales - sensibilité culturelle, souci du détail et ingéniosité.

Exigence

Le candidat doit être admissible à travailler au Canada (citoyen canadien, résident permanent, réfugié ou détenir un permis de travail valide).

Avantages

• Contrat à temps plein, salaire compétitif pour une association à but non lucratif, selon l'expérience du candidat.

• 4 semaines de vacances payées par année.

• Régime d'avantages sociaux disponible après la période de probation.

• Un régime de retraite disponible avec ancienneté d'emploi.

Veuillez soumettre 2 références pouvant démontrer que vous possédez les aptitudes et compétences requises.

Envoyez votre lettre de motivation et votre CV à Damien Hubert : dhubert@alliancefrancaise.ca , avant le 15 septembre 2023. Poste disponible à partir du 25 septembre 2023.

Attention, seuls les candidats présélectionnés seront contactés.

Publié le

25

août

2023

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