Digital Marketing Manager, Performance

1 week ago

North York ON, Canada Boyd Interactive Full time

THE COMPANY Boyd Interactive, the operating division of Pala Interactive Canada Inc., is a full service real-money and social gaming technology provider and operator which caters to both B2C and B2B markets. Boyd Interactive offers a full spectrum of games across all distribution channels (web, download, tablet & smartphone). In Canada, and the US, they offer casino, bingo, and poker games.
Boyd Interactive’s strength is its relentless focus on high-quality, high-functioning, immersive software platforms, and with recent developments in legislation, the online gaming industry is poised for rapid growth.

THE POSITION
Overview
Boyd Interactive is looking for a Performance Marketing Manager | Digital Marketing Manager to join our marketing team. The ideal candidate will have a passion for performance marketing in particular paid search and possess strong analytical skills to drive successful campaigns.
Responsibilities
Developing the yearly acquisition plan and roll out while monitoring the budget and adjust anytime to reach the goals
Managing the team, guide and develop them to become specialists in their areas
Develop, implement, and constantly monitor the campaigns to optimize the new player acquisition by using all digital channels as Paid Search, Social, ASA, ASO, SEO, Affiliates and Programmatic
Manage A / B testing strategies to optimize campaigns and drive ROI
Conduct thorough market research and competitor analysis to identify opportunities for acquisition
Work closely with cross-functional teams, including product, sales, and customer success, to ensure campaigns align with overall business objectives
Stay current with the latest industry trends, changes of Google and Meta and technologies to ensure campaigns

THE CANDIDATE
Essential Qualifications
~ University degree
~5+ years of experience in performance marketing and proven success in paid search (Google and Meta)
~ Excellent analytical skills, including experience with Paid Search, A/B testing, and setting up tracking and data-driven decision making
~ Already managing a team or ready to make the next step to guide a team
~ Is a self-starter with strong project management skills and experience working with cross-functional teams
~ Excellent written and verbal communication skills
~ Passion for staying current with the latest digital marketing trends and technologies
~ Experience or interest in iGaming is a plus and managing monthly search budget over $200K


What we offer
Competitive salary and benefits package
A dynamic and fast-paced work environment
Opportunities for career growth and advancement
A supportive team culture and opportunities to work on exciting and impactful projects

Job benefits
Casual dress
Dental care
Disability insurance
Extended health care
Life insurance
On-site childcare
On-site gym
Underground parking
Paid time off
RRSP match
Tuition reimbursement
Vision care

If you're a driven and analytical digital marketer looking for a challenging and rewarding opportunity, we want to hear from you

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