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Senior Marketing Specialist
4 months ago
ASUS has long been at the forefront of the information technology industry and although the company started as a humble motherboard manufacturer with only a handful of employees, it is now a dominant player in the global market and employs over 17,000 people in 50 countries around the world. ASUS makes products in almost every conceivable category of information technology, including PC components and peripherals, desktops, notebooks, tablets, servers and smartphones.
ASUS innovation continues to be recognized by prestigious international media organizations, and our products are consistently acknowledged with CES Innovation, iF Design, Good Design, and Red Dot awards. Inspired by the In Search of Incredible brand spirit, ASUS won more than 11 awards every day in 2020 and ranks as one of Forbes’ World’s Best Regarded Companies and Fortune’s World’s Most Admired Companies.
Description:
ASUS is looking for a strategic and innovative thinker, who can turn ideas into programs that deliver positive business results, to contribute to our Digital Marketing team. The Senior Marketing Specialist can adapt to a demanding, rapidly changing work environment and handles numerous duties, manages budgets, balances ongoing requests, sets priorities, and meets tight deadlines. The Senior Marketing Specialist will be responsible for managing key owned media initiatives, including but not limited to SEO projects, email marketing, SMS marketing and Loyalty marketing programs.
Responsibilities:
- Build strategies for engaging with customers through owned media channels, with the goal of improving customer experiences and increasing each customer’s lifetime value
- Deploy personalized, targeted messages through various channels to customers to keep them engaged across their lifecycle
- Ownership of the owned media calendar and management of cross-functional email and SMS marketing requests
- Build, manage and grow loyalty programs to foster greater customer loyalty
- Lead SEO initiatives including both on-page and off-page optimizations
- Analyze results of owned media initiatives, making recommendations based on that analysis and championing those recommendations
- Manage digital marketing initiatives for the ASUS Store and retail marketplaces, including but not limited to paid media, affiliate programs, SEO and content A/B testing & optimization
Qualifications:
- 2-3 years experience deploying emails through email marketing platforms, preferably Salesforce Marketing Cloud
- 1-2 years experience managing loyalty programs
- Bachelor's degree in Business Administration, Commerce, Marketing, Computer Science or a related discipline
- In-depth knowledge of key components of successful SEO initiatives and understanding of SEO fundamentals
- Basic graphic design skills and familiarity with designing software
- Experience in consumer electronics or technology, managing SMS marketing programs, and understanding of gaming and the eSports ecosystem are assets
- Well-developed analytical and problem-solving skills with the ability to turn those insights into business recommendations
- Team player with ability to collaborate effectively with various stakeholders and build business partnerships
- Detail-oriented, positive, results-oriented attitude and a love of learning new things
- Proven written and verbal communication skills
- Proficient in MS Office applications, Google for Work, and project management tools
Application:
- We thank all applicants for their interest, but only selected candidates will be contacted for an interview.
- ASUS is compliant with the Accessibility for Ontarians with Disabilities Act, 2005, and recognizes its obligation to provide accommodation in the job application process to persons with disabilities on request, up to the point of undue hardship. Requests for accommodation should be directed to Human Resources.
