Marketing Manager

1 week ago

Montréal QC, Canada exagens Full time

Why us?

The best people should work on the most challenging problems. At Exagens, we’re using cutting-edge technology, data analysis, behavioral science, and more to enable financial institutions grow while helping people to make better financial decisions. Already in use by millions of people worldwide, we’re hard at work expanding the capabilities of our products and growing our market presence. If you’re a problem solver interested in shaping the future of the financial industry and working in a collaborative environment which empowers you to own your own projects while giving you both the freedom and coaching to grow, we’d love to meet you. This is your opportunity to learn, lead, laugh, and share in our success.

What's in it for you?

The products and company we are building are unique and are already having head-turning impact. As our sole dedicated marketing person, you will be in a position to define and own the marketing function while enjoying outsized potential for personal and career growth as we expand.

We are looking for a person equally passionate about product and company marketing who gets excited by the idea of opening new markets. As Marketing Manager, you will have a sandbox to play in limited only by your imagination and a place to use all of your skills and acquire new ones. You will help accelerate our growth by ensuring exagens effectively communicates its ability to meet the needs of financial institutions and is aligned as a long-term partner.

We are looking for you

If you're the creative & proactive type who likes new challenges and diversity and seeks a place to spread your wings, we're looking for you and you should be looking for us. We are seeking a person with a track record of marketing software solutions and services to enterprise clients, preferably in financial services who equally enjoys wearing a “strategic hat” as well as a “hands-on hat”. We’re an all-hands-on-deck kind of crew, so you’ll be expected to take your ideas from concept all the way through to execution:
doing your research, building out your plan of action, writing content, and maybe even designing a graphic or two . Of course, you won’t be on your own. At exagens, you’ll be surrounded and supported by some amazing people who are light on ego and formality, high on curiosity, and flat out want to achieve big things.

Responsibilities and duties

In a nutshell, you will be responsible for creating and implementing the go-to-market plan encompassing our website, content marketing, business social media, email marketing, events/webinars, public relations, and sales tools. This role requires you to develop an understanding of key customer stakeholders, both on the business and product side, to create the right tools, content, and messaging to promote our brand and enable our sales team.

In this role you will also:

  • Lead development and maintenance of market positioning and product storytelling by using key customer, analyst and competitor information.

· Collaborate with key stakeholders to translate sophisticated technology and methodologies into benefits

· Work with the executive team to ensure achievement of qualitative and quantitative market traction KPIs and sales targets

· Network and build co-marketing relationships with key accounts and partners

· Ensure consistent branding across all media and channels

· Understand and embody the vision for the product and user/market experience

· Engage with customers, partners, and media through various means to help evangelize our company and product capabilities

· Travel up to 15% of the time

You are:

  • Experienced at marketing:
    3+ years using a variety of means and channels to educate prospects, grow market presence, and working with sales to achieve growth goals - preferably with a B2B or B:
    B:
    C SaaS product

· Experienced at account based marketing

· Driven & energetic, able to work independently to meet or exceed goals

· Attentive to detail with an eye for quality– you view your work as representative of yourself

· A team player

· An author, experienced presenting new products, write engaging copy, and telling the ‘story’ of products in fluent English

· A quick study, easily adapting your approach to improve results

· Deliberative, understanding the difference between urgency and impact and how to prioritize accordingly

· One who embraces uncertainty – You thrive when you have to think differentially

· Someone who takes pride in walking the walk, able to develop an understanding of relevant products, industry goings-on, and macro trends

· Equipped with a bachelor’s or Master’s degree in Business/Marketing or other relevant education/work experience

  • Bonus Assets:

  • Previous experience in a technology start-up
  • Experience working within, or marketing to, financial institutions
  • Experience working in a professional services organization
  • Cross-functional project leadership skills
  • Experienced working with Adobe Creative Suite and/or relevant design/ presentation tools
  • Fluency in French

You’ll enjoy:

  • Competitive compensation and generous stock options
  • Tier-1 medical, dental, vision plan
  • Our office in one of the oldest, coolest buildings in Montreal’s Old Port
  • A kitchen stocked with free drinks, snacks, fruit, wine & beer and more
  • Team get-togethers, video games and spontaneous Nerf gun wars
  • Easy access by public transit or car, company bike rack & bike, in-house showers
  • A fun, team environment and the ability to quickly learn & grow

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