Affiliate Account Manager

7 days ago

Toronto ON, Canada Sports Interaction Full time

We’re Sports Interaction/Entain. Powered by our very own technology and building products that push boundaries, Entain is home to a global family of more than 30+ well-known brands and over 29,000 people, but we all play for the same team. When we win, we win together.

Our vision is to be the world number one in betting, gaming and interactive entertainment by bringing moments of excitement into people’s lives. We will achieve this through our focus on sustainability and growth, driving change in the fast-paced world of entertainment.

Join our Canadian marketing team to drive growth and increase registered clients at one of Canada’s leading online casino and sports betting destinations.

The Affiliate Account Manager is a pivotal role focused on managing, optimizing, and expanding affiliate partnerships to deliver measurable results. This hands-on role provides an exciting opportunity for a motivated individual to make a direct impact on company performance by developing relationships, negotiating agreements, and executing data-driven strategies. You’ll work collaboratively with a team of experienced marketers, sharing insights and expertise to enhance business outcomes.

Responsibilities:

  • Manage and optimize the performance of a portfolio of affiliate partners, focusing on increasing active and producing affiliates.
  • Recruit, onboard, and nurture relationships with new affiliates, negotiating competitive agreements to maximize profitability.
  • Design and execute strategic campaigns for top-performing affiliates to drive revenue and engagement.
  • Analyze key performance metrics (KPIs) and utilize data-driven decision-making to enhance affiliate program outcomes.
  • Monitor competitive trends in the affiliate marketing and iGaming industries, adapting strategies to maintain a competitive edge.
  • Use industry-standard tools and platforms to track performance and manage affiliate relationships.
  • Ensure compliance with relevant regulations, advertising standards, and company policies in all affiliate activities.
  • Develop and distribute high-quality marketing materials, creative assets, and promotional content to affiliates.
  • Collaborate with internal teams on cross-department acquisition programs and initiatives.
  • Deliver detailed performance reports weekly, monthly, and on an ad-hoc basis to inform strategic decision-making.
  • Stay updated on industry trends, innovations, and emerging technologies to identify opportunities for growth.

Specialist Skills and Attributes:

Essential:

  • Proficiency with affiliate management platforms and analytics tools.
  • Superior written and verbal communication skills to interact effectively across international teams and diverse affiliate networks.
  • Strong analytical and financial acumen, with the ability to interpret data and provide actionable insights.
  • Excellent negotiation skills, with a proven track record of securing and managing performance-based affiliate agreements.
  • Familiarity with web development basics, including landing page optimization, keyword strategy, and incentive structures.
  • Customer-focused mindset, with the ability to deliver exceptional service and optimize ROI for affiliate partners.
  • Strong project management skills, capable of coordinating multiple campaigns and initiatives simultaneously.

Desired:

  • Comprehensive understanding of iGaming regulations, advertising standards, and compliance requirements.
  • Extensive knowledge of sports betting and casino promotions, bet types, and customer motivations.
  • Established network within the affiliate or online marketing industry.
  • Experience with integrated marketing channels such as PPC, social media, and email marketing.
  • Experience participating in affiliate marketing trade shows and events to expand industry networks.
  • Quick thinker and problem-solver, able to navigate high-pressure situations effectively.

Qualifications:

  • Bachelor’s degree in Marketing, Business, or a related field from an accredited institution.
  • Minimum of three years of experience in online marketing, with a strong background in affiliate management, advertising account management, SEO, or media buying.
  • Proven success in managing affiliate programs, driving growth, and optimizing revenue within online gaming, sports betting, or a related industry.

Diversity and equal opportunities:

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong.

Where appropriate, we will make reasonable adjustments to ensure the application process and role is fair for all candidates.

We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work.

Our diverse internal networks provide the support for you to express your views and make a positive difference.

#LI-Hybrid

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