Associate Director, Digital Performance

1 week ago

Toronto ON, Canada PHD Group Canada Full time

Working for PHD Canada
PHD Canada, with 40 years of Canadian history, are part of a Global network, and bring the breadth of global strength and the depth of local expertise to Canadian brands.
Our people make the difference, striving to be the most strategic and creative-led media agency in a data and tech world that delivers growth for our clients.
We are a culture of thought-leadership, creativity and innovation.
It is these ambitions that make PHD a great company to work for as well as rewarding work via client accolades and industry recognition.

The Planning Associate Director is expected to lead the Integrated PHD team by delivering superior client satisfaction through the building and execution of strategic, competitive, and creative media plans. The Associate Planning Director will have an intimate knowledge of the client’s business and the media marketplace and apply this knowledge to help the PHD integrated team to drive results and exceed client KPIs. The Planning Associate Director will mentor and supervise direct reports

You will elevate the team’s performance through leading by example. You will be an essential and valuable member of the PHD team through positive and professional engagement of client teams, agency partners, media partners and field experts. Multiple data points and facts will enable you to develop defendable PHD opinions, perspectives and hypotheses. You will focus attention towards PHD business and operational goals to help ensure the ongoing health of the agency. An excellent Associate Director is both creative and an analytical leader. Media Planning – Ensure the team infuses every plan with thoughtful, functional, creative, data-driven executions rooted in insights. Incorporate measurement and campaign optimization for ultimate performance
Leverage your team to grow skillsets, presentation skills, detail-orientation, technical skills, leadership and critical thinking. Client Management – Build and maintain an effective working relationship with appropriate business leaders to continuously grow the account. Provide a unique point of view to help clients interpret the best way to test and scale new approaches and identify opportunities to grow their business. Account health is rooted in client satisfaction
Ensure team is focused to deliver against stated PHD business targets and programs
Key contact for appropriate senior level client business and full team
Complete understanding of the client-agency contract
Responsible for overall media process (planning/buying/on-line/strategy/data management etc)
Accountable to the PHD Senior Leadership team for working towards defined agency goals for finance, employee development, new business growth, training and overall health of PHD
Contribute to the PHD team with respect to recruiting and completing Growth Plans and performance reviews as appropriate
Ensure utilization of PHD Proprietary and industry research tools in plan development
Fully understand the financial and billing position of each client
Ensure appropriate preparation and presentation of reports and strategic analyses to clients and/or support the team as they develop reports/documents
In depth knowledge of all media – offline and online and strategies
Print, OOH, Radio, Broadcast, Social, Digital, event, sponsorship
Demonstrate solid expertise/knowledge of data and analytics
Ensure proper client training from a media/communications perspective
Actively participate and ensure team supports PHD Values and agency initiatives
Prepare and manage the Growth Plans for all direct reports

University/College education in marketing, communication or other relevant fields
#8+ years of experience in media or related fields
# Bilingualism an asset but not required
# Working knowledge of digital and traditional media ecosystem
# Knowledge of Industry Tools/Resources as asset (BBM, Google Analytics, Adwords etc)
# Working knowledge of Excel and Microsoft Office Software

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