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Bilingual Marketing

4 months ago

Montréal, Canada Le Wagon Canada Full time

Le Wagon Montréal is looking for a driven and hands-on Marketing Specialist to join our team.


✨ You will play a central role in leading marketing strategies and operations to bring awareness and attract new students.


✅ This is a full-time role.



Your responsibilities ????


  • Build and execute a marketing plan to reach acquisition targets - working with the Global marketing team and local team (Community & Events, and Sales & Admissions)
  • Increase brand awareness & leads via diverse marketing strategies, events strategy (owned by local teams), OOH, and Marketing Partnership.
  • Establish Launch strategies for new programs.
  • Create engaging content for social media, newsletters, website, and blog
  • Conduct local PR / e-PR outreach
  • Coordinate and follow-up closely with freelancers and other external contributors.
  • Set, monitor & report KPIs



About you ????


  • 1-2 years of experience in marketing and communication roles.
  • Fluent in French & English, you are a clear and confident communicator and have excellent written & verbal communication skills.
  • You have experience with various mediums/channels/tools and best practices in branding & marketing, including SEM and Meta Ads
  • You know how to effectively use social media & create engaging content
  • You’ve already worked with Hubspot (or equivalent)
  • Highly structured and organized, you have the ability to work with tight deadlines and provide practical solutions to reach target results
  • Rigorous and reliable, you have a real attention to detail
  • Curious and eager to learn, you like to think outside the box.
  • You are highly collaborative, and enjoy working in a small team with a high degree of independence
  • You have a real interest in technology and life-long education



What’s in it for you?


  • Compensation based on experience
  • Annual bonus based on performances
  • 4 weeks’ vacation
  • Social benefits (Commute; Health & wellness)
  • Hybrid work schedule
  • Macbook provided
  • Free yoga classes during bootcamp period
  • Mile-End Office with supportive peers
  • Team building days
  • Endless opportunities to learn and grow
  • Knowing you truly make an impact on our Peoples’ lives



Application process


  • Screening questionnaire
  • First interview with the campus managers
  • Case study to be prepared remotely
  • Second interview: case study presentation