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Field Sales Associate

4 months ago


Edmonton, Canada Mike’s Hard Lemonade Co Full time

The Mark Anthony Group of Companies is one of North America's most diversified and successful private beverage companies focused on the alcohol beverage sector. We are an innovative and entrepreneurial organization with a successful track record of building amazing company-owned and third-party brands that anticipate consumer’s tastes. In Canada, Mark Anthony is a leading producer and distributor of fine wine, spirits and premium beer, and we are the #1 Flavoured Malt Beverage Company in America with a portfolio of leading brands, including the iconicMike’s Hard Lemonade and White Claw, “the purest hard seltzer in the world”..

Do you thrive in fast-paced environments? Do you have a competitive and entrepreneurial spirit? This could be a great fit for you Our Mark Anthony Brands team is looking for aField Sales Associateto join our team in Edmonton to exceed the volume and distribution results in the territory. The scope of the territory is within the surrounding area of Edmonton.

What You'll Do

  • Pre-plan and execute sales calls to new and existing customers on master route
  • Present fact-based sales presentations to secure new product distribution and to increase sales of existing products
  • Secure discretionary displays and points of interruption that meet or exceed the execution of the competitive set
  • Execute shelf set standards, and ensure space to sales meets or exceeds the competitive set
  • Conduct staff training and samplings
  • Conduct consumer samplings, with a focus on brand education and functional benefits versus the competitive set
  • Keep abreast of competitive trends and report appropriate developments
  • Build quality relationships with customers
  • Build displays, arrange shelves, and ensure correct pricing to maximize promotions
  • Stock, face, and maintain company merchandise at accounts
  • Take opportunities to creatively and effectively showcase company brands at account locations
  • Host special tasting and promotional events as required

Budget Management

  • Control operating and A&P expenses and manage budget and expenses appropriately
  • Deliver and exceed on annual budget for assigned territory in terms of revenue and distribution

Administration

  • Monitor and track marketing programs
  • Attend and participate in events, training and meetings
  • Coordinate and conduct tastings and events as required
  • Review and prepare reports/sales materials
  • Use of CRM to set weekly route plan and manage objectives

What You Have:

Education & Experience

  • Minimum 1 year of progressive experience in total, in sales, preferably in beer/wine/spirits industry or CPG industry
  • Completed Bachelor’s Degree in Business, Commerce or related from a recognized institution

Skills & Abilities

  • Effective leadership and strategic influencing skills
  • Demonstrated ability to work across functions, business units and geographies – a strong background in a matrix organization is beneficial
  • Effective business systems thinker and a good understanding of business process knowledge
  • Demonstrated ability to deal effectively with others in a diverse environment
  • Ability to prioritize and manage multiple projects at one time
  • Excellent oral and written communication skills
  • Proficient with personal computers and business applications

Mark Anthony Group is an equal opportunity employer. We encourage applications from individuals of all backgrounds who are eligible to work in Canada.

We thank all candidates for their interest in MAG and we will reach out to those candidates that are under consideration. If you are contacted for an interview and require an accommodation during the recruitment process, please contact your recruiter.

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At Mark Anthony, we live byour 5 Core Valuesevery day:

Sense of Urgency

  • Our business moves fast and so do we. We understand the power of now.
  • We have relentless drive and believe it if can be done, we're the ones who will do it first.

Authenticity

  • We need to stay real because our brands, our stories and our culture must remain genuine to thrive.
  • When we have the best intentions for all, we create space to be our whole selves and do great things together.
  • Our lives are complicated enough. So why use 50 words when you can use 5?
  • We thrive in ambiguity and change, but we also know how to translate our goals into simple explanations and actions.

Humility

  • Egos distract us. When we're humble, we're open to listen, take feedback and change direction quickly.
  • We're here for each other, and together we do great things.

Trust

  • We respect and rely on each other. Trust is the backbone of our relationships, and we work hard not to break it.
  • This level of trust allows us to be all-in and take comfort in the support of our teams.
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