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E-Commerce Manager

4 months ago

Vaughan, Canada Atlas Tools & Machinery Full time

As the Manager, E-Commerce, you will collaborate closely with the Director, Marketing & E-Commerce serving as the sales lead in helping to formulate and implement our E-Commerce strategy and roadmap.  Collaborating closely with our Paid Digital Media Agency and internal teams in marketing, purchasing, sales and I.T., you'll play a pivotal role in enhancing user experience andboosting online revenue. Leading a dedicated E-Commerce Associate, you'll jointly oversee our BigCommerce platform, manage product listings, promotions and pricing, and lead digital marketing initiatives to enhance traffic and conversions. We are seeking a candidate with an entrepreneurial spirit who can identify online sales drivers to elevate the user's experience and provide actionable recommendations for best results.

Duties/Responsibilities:

  • Oversee the operations and optimization of all E-Commerce functions, ensuring seamless functionality, user experience and adherence to best practices. 
  • Work closely with our purchasing team to ensure product categories, listings, descriptions, images, prices, inventory levels and savings are accurate and up-to-date.
  • Launch new brands and set up new promotions including images, web banners and custom landing pages cooperatively with the E-Commerce Associate.
  • Lead the strategy to drive best user experience and design practices along with UX research activities.
  • Pull data from various sources such as BigCommerce, Google Analytics and NetSuite to report on the performance of marketing activities.
  • Provide recommendations based on A/B testing, market/competitive research and analytical review as aligned with company goals and online trends.
  • Continuously analyze metrics and user behaviour to identify opportunities for enhancing sales and conversion rates.
  • Collaborate with the marketing team to execute digital ad campaigns, including email marketing and social media initiatives, to drive traffic and conversion.
  • Manage and implement data attributes at the product level, which involves establishing naming conventions, optimizing for SEO, and standardizing comparison structures across all product categories on the site.
  • Work closely with customer service to address any customer complaints or issues related to the website.
  • Continuously monitor the website proactively to ensure the accuracy of information and content.
  • Stay informed of the latest ecommerce trends and AI technologies to drive innovation.

Required Skills/Abilities:

  • University degree or College Diploma in Marketing & Ecommerce or a related field from an accredited institution.
  • 5-7 years of relevant work experience, leading the management of an ecommerce website.
  • Proficient in BigCommerce, Google Analytics, SEO/SEM strategies.
  • Strong project management and organizational skills.
  • Proven ability to analyze data and make data-driven decisions.
  • Strong copywriting skills 
  • Extreme attention to detail.
  • Ability to lead and develop a team, ensure completion of timelines and adherence to projects.
  • Excellent communication and interpersonal skills.
  • Self-starter who is comfortable working in a fast paced, entrepreneurial environment.
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