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Manager, Campaign Performance and Analytics

4 months ago

Markham, Canada Enercare Inc. Full time
Manager, Campaign Performance and Analytics

Part Time / Full Time

Manager, Campaign Performance and Analytics

Enercare Inc. is one of Canada’s largest home and commercial services companies, providing leading products and services in heating, cooling, plumbing, electrical, water heating and water purification. Our purpose is to provide energy-efficient products and services to our customers, so together we can take action for a greener tomorrow, starting in our homes and buildings.

We are a company that believes strongly in the health, safety and wellness of our people. Enercare is a place where careers are made. We take pride in caring for and continually striving to make a positive impact in the communities we operate in. In our values and our ambitions, we embrace change, and support our team members along the way.

Nationally, Enercare Inc. operates under several brands including Enercare, Service Experts, HydroSolution, Pioneer Plumbing & Heating, and Syles Mechanical Services, servicing Canadians in Ontario, Manitoba, Saskatchewan, Alberta, British Columbia, Quebec and New Brunswick. We are united through our joint commitment to excellent customer service to the Canadians we service every day, and our mission to contribute to a resilient, sustainable future. Enercare Inc. Is wholly owned by Brookfield Infrastructure Partners LP (“Brookfield”), a global leader in the management of alternative assets across real estate, infrastructure, renewable power, and private equity.

Summary:

The Manager, Campaign Performance and Analytics works collaboratively with the Customer Base Management and Marketing teams to deliver analysis and insights to advance data-based decision making within Enercare’s Home Services Division. They will collaborate with the Marketing team on projects to measure, assess performance and make recommendations on digital campaign and asset performance.

The individual will work through all phases of analytic requests from identifying requirements to assembling key information to applying statistical and analytic techniques to interpreting findings to preparing and presenting findings. They will work closely with business partners across the business including the Data Strategy and Operations Team and Information technology team. This position is supported by the Senior Manager, Marketing Analytics.

Your analysis and recommendations will have a direct and immediate impact on the company’s success. This role will also be involved in projects to support customer and product growth/attrition goals. Your campaign analysis will be critical to support the direction of our future marketing initiatives.

This is a great opportunity for a digital-centric, data-driven, process-obsessed, execution-focused, forward-thinking analytic professional looking to join a growing organization positioned to be the premier provider of essential home, commercial services and energy solutions in North America

Responsibilities:

  • Design and implement processes to support data-based decision making through the planning, in-market and post assessment phases of Marketing initiatives and campaigns
  • Plan and execute A/B tests to assess the performance of different campaign strategies, creative elements, and messaging etc.
  • Produce comprehensive in-campaign and post-campaign reports on campaign performance, highlighting key findings, insights, and recommendations for optimization.
  • Produce dashboards and reports for Customer Base Management and KPIs/ metrics monitoring.
  • Develop predictive models against core outcomes by using advanced analytics and machine learning techniques.
  • Recommend opportunities to grow customer base and share of home.
  • Communicate results in a concise and effective manner to ensure that key business partners understand key levers to drive business performance.
  • Deliver KPI performance data for weekly and monthly reviews, reporting on KPIs such as open rates, CTR, leads, conversion rates, website traffic, calls volume, web forms and social media engagement.
  • Support managers in tracking KPIs and helping with testing to optimize results – PPC, SEO, Programmatic Display, Social, etc.
  • Assist with Audience Targeting, forecasting, budget planning and customer journey building in Marketing Cloud.
  • Work closely with agencies to integrate information from multiple digital data sources.

Qualifications:

  • Minimum 5 years’ experience in delivering analytic results in a data-driven organization.
  • Expert-level experience in SQL, Python and Power BI
  • Working experience in building predictive models
  • Experience using Google Analytics, Data Studio, Google Ad Words, Facebook Ads Manager
  • Excellent communication and collaboration skills
  • Strong business acumen, with an excellent understanding of marketing, sales fundamentals.
  • Proven track record of developing analytic presentations to drive action for business units
  • Applied Advanced statistical techniques using Python, R, or SAS in a real business application is an asset
  • Experience using Microsoft SQL Server technology
  • Demonstrated ability to collaborate with diverse cross-functional teams to achieve results
  • Experienced in sharing insights using story-telling skills
  • An obsession with data-innovation that yields measurable business growth

Enercare is an equal opportunity employer. We are committed to equal employment opportunity regardless of race, colour, ancestry, national origin, religion, sex, age, sexual orientation, gender identity, citizenship, marital status, disability, pregnancy, military status, protected veteran status or other characteristics protected by applicable law. Enercare’s recruitment process includes accommodation for applicants with disabilities in accordance with applicable provincial accessibility laws and regulations. All accommodations will take into account the applicant’s accessibility needs due to disability and are available upon request.

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