Field Marketing Lead

Get AI-powered advice on this job and more exclusive features. What do we do? Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we’re a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It’s faster, safer, cheaper, and, above all, way better. We’re backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 5000 software sellers in 245 territories globally. The role We’re looking for a Field (Events) Marketing Lead to define, build and execute Paddles’ global events strategy, focused on driving and accelerating pipeline and deepening partnerships across Paddle’s go-to-market motion. You’ll own the planning, execution, and measurement of a mix of highly targeted field events and selected industry conferences, each designed to create, influence and accelerate deals while strengthening Paddle’s presence in key markets. Reporting to the Head of Revenue Marketing and managing at least one direct report, you’ll partner closely with Sales, Partnerships, Demand Generation, Brand and the Exec team to ensure every event directly supports our go-to-market priorities and delivers tangible commercial outcomes. This is a highly cross‑functional, hands‑on role that blends strategic thinking with executional excellence, ideal for someone who loves bringing ideas to life through live experiences that move the revenue needle. This role will involve local and some international travel to manage and attend events across our key markets. What You’ll Do Event Strategy & Planning: Develop and execute a global events plan aligned to pipeline goals, sales priorities and regional go‑to‑market campaigns and strategies. Campaign Integration: Partner with the Revenue Marketing campaigns team to ensure events are fully integrated into broader campaign and demand programs, maximising their commercial impact. Event Execution: Lead end‑to‑end event planning from proposal, briefing, budget and logistics to pre‑ and post‑event nurture, promotion and impact measurement. Process & Operations: Establish scalable processes for event planning, execution, and reporting, ensuring clarity, accountability, and repeatability across the function. Sales Alignment: Work closely with Sales and Partnerships to identify the events, audiences, geos and formats that will drive qualified conversations and deals. Senior Stakeholder Management: Enable senior leaders and execs on strategic events and speaking opportunities. Measurement & Optimisation: Define success metrics, track event ROI and pipeline contribution and continuously refine our event approach based on data and feedback. People Management: Act as craft lead and manager to one direct report. You’ll work closely with Sales: To ensure event strategies and priorities are aligned with pipeline goals and priority segments and accounts. Partnerships: To leverage our partner ecosystem in event activations to amplify and maximise influence on key accounts. Revenue Marketing: To connect event strategies with broader campaign and pipeline programs. ABM: To coordinate and maximise influence on priority accounts. Product Marketing: To bring product narratives and value propositions to life through and at events. Brand & Content: To ensure events align with our brand identity and creative standards. Executive Team: To support strategic participation at key events and thought leadership moments. GTM Operations: To define and operationalise event audience building and impact measurement and reporting. We’d love to hear from you 5+ years of B2B events or field marketing experience in the tech industry (SaaS preferred). Proven experience designing and executing events that drive measurable pipeline and revenue impact. Strong cross‑functional collaboration and stakeholder management skills — especially with Sales and executive teams. A deep understanding of event strategy, planning and logistics management. Strong project management and a process orientation, with a track record of running events efficiently and at scale. A proactive, commercially minded approach, always thinking about how events contribute to GTM success. Willingness to travel internationally for key events and team collaboration. Everyone is welcome at Paddle At Paddle, we’re committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer, we don’t care if, or where, you studied, what you look like or where you’re from. We’re more interested in your craft, curiosity, passion for learning and what you’ll add to our culture. We encourage you to apply even if you don’t match every part of the job ad, especially if you’re part of an under‑represented group. Please let us know if there’s anything we can do to better support you through the application process and in the workplace. We will do everything we can to support any accommodations needed. Why you’ll love working at Paddle We are a diverse, growing group of Paddlers across the globe who pride ourselves on our transparent, collaborative and respectful culture. Paddle For Others Paddle together Paddle simply We offer a full suite of benefits, including attractive salaries, stock options, retirement plans, private healthcare and well‑being initiatives. We are a ‘digital‑first’ company Which means you can work remotely, from one of our stylish hubs, or even a bit of both We offer all team members unlimited holidays and enhanced parental leave. We invest in learning and will help you with your personal development via constant exposure to new challenges, an annual learning fund, and regular internal and external training. Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing and Sales Industries Software Development Referrals increase your chances of interviewing at Paddle by 2x Toronto, Ontario, Canada $60,000.00‑$70,000.00 3 weeks ago #J-18808-Ljbffr