AEP Campaign v8 Lead

2 weeks ago

Brampton, Canada Atlantis IT Group Full time

Skills and Responsibilities:


•Strategic Thinking: Strong strategic planning and execution skills.

•Communication: Excellent verbal and written communication skills.

•Problem Solving: Strong analytical and problem-solving abilities.

•Customer Centric: Focus on enhancing customer experience through technology.

•Technical Skills: At least 3 years’ experience with Architect Adobe Campaign v6/v7/Standard

•At least 3 years to have technical hands-on experience on the Adobe Campaign

•At least 3 years of Integration experience integrating through API/Batch/FDA

•At least 2 years hands on experience SQL (Oracle / SQL Server /PostgreSQL)

•At least 2 years hands on experience Programming experience (JavaScript / Java / VB / C# / PHP) At least 2 years hands on experience working on Interaction server

•At least 2 years hands on experience working on Message Center Well versed with marketing operations, email deliverability

•At least 12 years working experience with other Adobe experience products including Analytics, Audience Manager, Target, RTCDP

•Education: Bachelor’s or master’s degree in computer science, Information Technology, Marketing, or a related field.

•Experience: Minimum 10 years of experience in Mar Tech, with at least 5years in Architect/Lead role.

•Certifications: Relevant technical certifications are preferred.

•Certifications: Relevant certifications in Adobe Experience Platform, Adobe Campaign, and other Mar Tech tools.

•Agile Methodologies: Experience working in Agile development environments.

•Marketing Knowledge: Understanding of modern marketing principles and practices.

•Cloud Platforms: Experience with cloud platforms such as Snowflake, Azure, or Google Cloud.

•Technical Skills: Good to have exposure on Adobe Campaign Standard

•Good to have exposure on Adobe Campaign

•Good to have past working experience on Market (Marketing Automation)

•Good to have exposure on other campaign platform UNICA, A primo Marketing Studio, ELOQUA etc.

•Third party application integration

•Experience with multiple delivery platforms such as mobile versus desktop.

•As needed, assist System Specialist in deploying (installing)software solution at client site

•Experience in front end technologies, HTML5, JS, jQuery and framework technologies (e.g. Spring / Hibernate/. LESS) Adobe Workfront


Roles and Responsibilities:


•Platform Management: Oversee the implementation, configuration, and optimization of Adobe Experience Platform, Adobe Journey Optimizer, Workfront, and Adobe Campaign.

•Integration Leadership: Lead the integration of marketing technologies with other enterprise systems (Snowflake, SAS Marketing Automation, Analytics).

•Team Leadership: Manage and mentor a team of Mar Tech specialists, developers, and analysts.

•Strategy Development: Develop and execute Mar Tech strategies that align with business goals and enhance customer journeys. Can transform business requirements into technical specifications.

•Design/architect custom campaign data model based on requirements. Provide in-depth knowledge of solution integration between Campaign AEM, Campaign Analytics, Campaign Target.

•Stakeholder Collaboration: Work closely with marketing, IT, and other business units to understand requirements and deliver effective solutions.

•Performance Analysis: Monitor and analyze the performance of marketing technologies, identifying opportunities for improvement and implementing solutions. Be able to provide recommendations on performance considerations for running large, bulk campaigns. Be familiar with the other marketing automation platform with experience migrating to Adobe Campaign suite. As Campaign Architect you will be expected to work with internal stakeholders to understand business objectives, define data strategy needs, develop project scope for performance marketing and analytics programs, and determine measurement strategies and reporting/communication protocols. You will develop and implement standard digital analytics tools, including Adobe Analytics and Campaign.

•Training and Development: Conduct training sessions for end users and team members to ensure effective use of marketing technologies.

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