Director of Performance Marketing
3 weeks ago
Summary:
Gee Beauty is looking for a highly analytical, experienced and result-driven Director of
Performance Marketing to achieve rapid customer acquisition growth through digital
marketing. As a Director of Digital Performance Marketing at Gee Beauty, you will also
play a crucial role in driving sustainable and efficient revenue growth.
Key Responsibilities:
- Ability to think strategically, creatively and make data-driven decisions to support
Gee Beauty’s goals.
- Responsible for developing, executing and optimizing marketing strategies to
drive revenue and user acquisition.
- Responsible for generating new clients, increasing Gee Beauty’s AOV, CSAT,
conversion rates and driving stronger ROAS/ROI.
- Track, measure, and optimize monthly budget to ensure alignment with revenue
goals and maximize ROI.
- Monitor and manage ad spend across digital to make data-driven decisions and
adjust allocations as needed.
- Stay up to date on the competitive landscape, industry trends and best practices
to continuously improve marketing initiatives and budget management.
- Collaborate with creative + marketing, operations and product teams to drive
initiatives that align with Gee Beauty's growth objectives and brand voice.
- Strong reporting and presentational skills to the leadership team highlighting
sales data, key insights, key performance metrics, budget adherence, and
marketing spend effectiveness.
Qualifications:
- 4-5+ years of senior level digital marketing experience working in performance
marketing within the e-comm/CPG/beauty/luxury industry.
- Extremely strong verbal and written communication skills to report budget status
and recommendations to senior management.
- Strong analytical skills with the ability to interpret data, identify trends, and make
strategic decisions.
- Experience managing large-scale marketing budgets, ideally within the
e-commerce/retail space.
- Self motivated + takes initiative on how to continuously grow Gee Beauty’s
market share.
- Strong experience in managing advertising spend, all paid campaigns, attribution
/ media allocation.
Perks:
- Fully paid health benefits
- 3 weeks paid vacation
- Continuous training and education
- Full support from Leadership and teams
- 50% off products, 20% off services
-
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