Account Manager

2 weeks ago

Toronto, Ontario, Canada Sundae Creative Full time
PR Account Manager

We're a vibrant team specializing in the lifestyle space, working with clients from the beauty, fashion, design, travel, and food & beverage industries. This role is a pathway to a fulfilling and exciting career in strategic communications and media relations.

About the Role
  • Manage a portfolio of clients' PR accounts, providing strategic guidance to support their public relations and influencer marketing initiatives.
  • Cultivate and nurture relationships with clients, understanding their needs and objectives to deliver tailored PR solutions.
  • Develop and maintain relationships with key media contacts, journalists, and influencers, understanding their needs to facilitate earned coverage.
  • Liaise with clients to coordinate press campaigns, creative projects, and PR solutions, ensuring alignment with their objectives and brand messaging.
  • Develop and lead innovative, strategic, and creative ideas to clients, leveraging industry trends and insights to enhance brand awareness.
  • Brief clients on our strategic approach and provide regular updates on PR activities, analyzing coverage and delivering comprehensive reports.
  • Design and execute the development of impressive PR events in our clients' key markets, including vendor outreach and budget management.
  • Stay abreast of current PR trends and tools, incorporating innovative strategies into client campaigns.
  • Spearhead both traditional PR and influencer-driven projects, developing news angles, stories, and pitches to elevate client profiles.
  • Manage a high level of client interaction and mentor junior staff members to ensure the successful execution of PR initiatives.
Requirements
  • 3+ years of experience in PR account management.
  • Recent experience working in an agency setting.
  • Previous experience working with lifestyle brands, including fashion, beauty, travel, design, and food & beverage.
  • Prior experience in directing B2B or B2C PR accounts, preferably within an agency setting.
  • Strong background in copywriting, marketing, social media, event management, and client liaison.
  • Demonstrated communication, presentation, and data analysis capability.
  • Ability to build a network of influencers and press commentators.
  • Bachelor's degree in arts, media, or public relations preferred.
  • Bilingualism in French is a valuable asset, enhancing communication and client engagement.
What We Offer
  • Join a vibrant and supportive team that shares a deep passion for fashion, beauty, and all things lifestyle.
  • Enjoy a highly flexible hybrid work environment, giving you the freedom to adapt your schedule to changing circumstances.
  • Experience the joy of Freestyle Fridays, where we wrap up work at 2:00 PM every Friday.
  • Benefit from Comprehensive Insurance that covers dental, vision, and medical needs for you and your loved ones.
  • Join our tight-knit team, where we highly value respect and collaboration as part of our awesome corporate culture.
  • Explore numerous internal advancement opportunities in our rapidly growing company, where the sky's the limit.

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