Sr. Manager, Marketing

3 weeks ago

Brampton, Ontario, Canada Newell Brands Full time

Job ID: 1920

Newell Brands is a leading $8.3B consumer products company with a portfolio of iconic brands such as Graco, Coleman, Oster, Rubbermaid and Sharpie, and 25,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell. They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership.

Job Title: Sr. Manager, Marketing – Home & Commercial

Location: Brampton, ON - hybrid model 3x2

Reports to: Country Marketing Lead, Home & Commercial

Position Overview:

The Sr. Manager, Marketing role is a critical role at Newell with responsibility for ensuring the delivery of the Global Segments country level P&L expectations and leading adaptation of the Global marketing strategies to relevant Country focused priorities. This role will be the conduit to the Global Segment Brand Marketing teams, providing country specific insights while partnering with local cross functional partners to deliver objectives. The ideal candidate will bring 10+ years of marketing experience with a minimum of 5 years' experience managing a team.

Key Responsibilities:

  • Adapt the global brand strategy for the segment and Country. Included would be leadership of brand foundational tools: brand pyramid, brand positioning, brand architecture, product assortment, value/pricing proposition and winning aspiration compared to competition.
  • Assist the BU CEO in building the long-range strategic plan; Lead the team in preparing the annual business plan and gain BU CEO approval
  • Drive the P&L statement through strong financial management, improved profitability targets, cost cutting (when appropriate) and complexity reduction.
  • Demonstrated evidence of translating business priorities into brand objectives, strategies and plans. Understand how to effectively inspire and delight consumers through product performance, pricing and positioning.
  • Successful management of P&Ls, including how to price product to derive maximum value, how to reduce unwanted costs, managing inventory effectively, balancing financial risks, maximizing marketing and promotion expense and forecasting future performance.
  • Generate a 3 Year Innovation Pipeline by leading the team to unlock powerful consumer insights that translate into disruptive and incremental innovations boosting revenue and profit for the business lines
  • Develop omnichannel strategic plan identifying where to play and how to win. Design appropriate product assortments per channel with compelling key feature/benefit claims and partner with center marketing team to build winning assortments, SEO strategies, best in class PDPs, etc.
  • Demonstrated success leveraging analytics to identify business growth opportunities and translating this into revenue or market share improvement
  • Drive impactful omnichannel brand communication understanding and defining the brand personality, key messaging vehicles (on-line and traditional) and brand image guidelines.
  • Develop effective omnichannel promotional strategies including off-shelf events, digital promotions, key merchandising requirements, consumer price incentives and impactful packaging graphics/messaging.
  • Work across the business units with all key functions – Sales, Manufacturing, Sourcing, Distribution, Customer Service, IT, Finance, HR, Legal – as well as centralized support teams to drive profitable sales for the brands.

Required Experience/Qualifications:

  • A four-year University degree with a focus on business, marketing, or related field , MBA preferred.
  • 10+ years of brand management experience including deep marketing, innovation and general management experience.
  • Minimum 5 years' experience managing a team with the ability to attract and retain top talent; Prior experience leading a large team and coaching for continued growth and success
  • Industry experience in CPG and hardlines, with proven ability to be successful with both.
  • Prior demonstration of being a brand steward, building and implementing brand architecture and driving brand value across all consumer channels.
  • Classical brand builder with strong digital marketing skills (DTC, eCommerce, Retailer Media Networks)
  • Deep experience gleaning consumer insights and leveraging analytics of primary and secondary research, emerging trends, POS results and competitor/category actions to drive leadership brand sales.
  • Proven success leading and seeking the input of the team, while guiding everyone to be better at what they do and how they perform.
  • Key leadership traits include empathy, integrity, accountability, resilience, vision, creativity and positivity.

If you feel you need accommodation because of illness or disability, please do not hesitate to contact Human Resources at at your earliest convenience. You will also be briefed on the Company's policies regarding accommodation and the Accessibility for Ontarians with Disabilities Act ("AODA") during your orientation process.

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer's, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments.


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