Key Accounts Business Development Manager
10 hours ago
Breakthru Beverage Canada is seeking a highly skilled Key Accounts Manager to drive business growth and volume in key accounts. As a Key Accounts Manager, you will be responsible for developing and executing annual plans to achieve business goals, managing promotional spending, and growing total portfolio in all accounts.
Responsibilities:- Develop and execute annual plans for key accounts to deliver business goals
- Manage and evaluate promotional spending by account priority, implementing corrective actions as needed
- Grow total portfolio in all accounts, beating plan and competition through net sales value, share, and volume
- Develop and implement promotional calendars for assigned accounts
- Manage budget within plan
- Collaborate with sales team to optimize ways of working for great execution
- Provide feedback on program execution and effectiveness
- Assist in developing account-specific presentations
- Analyze competitive activities to create a competitive advantage
- Build and sustain strong relationships with customers and stakeholders
- Deliver business updates at quarterly sales meetings and provide input to business reviews with suppliers
- Partner with sales management to develop and foster excellent supplier relationships
- Prospect, quantify, and qualify new accounts to determine potential fit with brand portfolio
- Provide product and brand marketing knowledge through sales aids and staff training seminars
- Attend promotional events as required
- Bachelor's degree required
- 3-4 years' experience in a similar role
- Excellent computer skills, including MS Office
- Excellent organizational and communication skills
- Sound judgment and problem-solving skills
- Strong leadership capabilities with presentation and interpersonal skills
- Strong organizational and multi-tasking capabilities
- Strong project management skills
- Capable of seeking out new ideas and exhibiting initiative
- Strong budget management capability
- Strong sales and commercial strategy capability with depth in Key Account and Customer Management
- Managing complex customer relationships
- Sound knowledge of the sale and marketing of wine
- Excellent negotiation and persuasive selling skills
- Knowledge of liquor board regulations, market trends, and competition
- Relevant cross-functional experience
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