Marketing Manager, Content

2 weeks ago

Halifax, Nova Scotia, Canada Eastlink Full time
Marketing Manager, Content

Join our team as a Marketing Manager, Content, and lead our content team in delivering a cohesive brand narrative across all paid and owned channels.

At Eastlink, we're a family-owned, entrepreneurial, and innovative company headquartered in Halifax, Nova Scotia. We take pride in delivering creative, competitive, and customer-focused telecommunications solutions.

As a Marketing Manager, Content, you'll be responsible for:

  • Leading the content team and developing a content strategy that drives increases in web traffic and conversions.
  • Supporting the digital and content team in delivering the brand narrative across all paid and owned channels.
  • Ensuring a cohesive brand persona across all channels by reviewing, editing, and giving direction to the team when needed.
  • Working cross-functionally with key business stakeholders in IT, Product, Customer Experience, People & Culture, Marketing, and Sales Channels.
  • Measuring and reporting performance of all digital marketing campaigns and assessing against goals.
  • Supporting Community TV and Regional marketing teams and initiatives.
  • Leveraging data to help identify opportunities, optimize content plan, and inform conversion rate optimization.

Qualifications:

  • Bachelor's degree in marketing and communications, journalism, or related field.
  • Creative thinker with 3-5 years of experience in executing content strategy and marketing communications.
  • Passion for writing and copy editing.
  • Basic understanding of HTML, CSS, GA4, and on-page SEO best practices.
  • Experience leading and coaching direct reports and are comfortable leading change, giving direction, and providing feedback to internal and external stakeholders.
  • Thrives in fast-paced, always-changing environments.
  • Detail-oriented with exceptional communication skills, both written and verbal.

As a Marketing Manager, Content, you'll be a creative self-starter with high standards and a strong work ethic. You'll enjoy taking on new challenges and simplifying the complex. You'll thrive in a bustling environment in a competitive industry and find change exciting.

At Eastlink, we operate in a culture of continuous improvement through listening, learning, and adapting. We recognize that our greatest competitive edge is our people, and we deliver a great customer experience by starting with a great employee experience.

Join our team and start your career with us. We offer a dynamic work environment, opportunities for growth and development, and a chance to make a real impact.

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