Senior Marketing and Communications Manager
4 days ago
The Senior Manager of Marketing and Communications for Innovation UBC plays a pivotal role in enhancing the visibility and impact of UBC's pioneering research and innovation initiatives. This position is essential for amplifying the success stories of UBC's research and innovation, supported by the three key units of Innovation UBC: Sponsored Research, Technology Transfer, and.
Key Responsibilities- Develop and lead an integrated marketing and communications strategy that aligns with the goals of Innovation UBC and its constituent units.
- Exercise independent decision-making and sound judgment in acting in the strategic interests of the University.
- Conduct research and analysis of information to deliver the best possible content, solutions, and deliverables.
- Collaborate with senior leadership, including the Managing Director and Associate Directors of Innovation UBC, the Office of the Vice-President Research & Innovation, various Faculties, Deans, and Department Heads of UBC to craft and implement a unified vision for how UBC research impact is perceived both internally within UBC and externally in the broader community.
- Foster a culture of continuous improvement by staying abreast of industry trends and best practices and integrating them into strategic plans.
- Spearhead the creation and dissemination of high-quality content that effectively communicates UBC's research breakthroughs and entrepreneurial successes.
- Translate complex scientific and technological concepts into compelling and accessible content based on thorough research and analysis.
- Produce content for a wide variety of audiences, ensuring brand consistency and strategic alignment across all communication platforms and channels.
- Establish and maintain strong relationships with media outlets, journalists, and influencers to secure impactful coverage of UBC's research and innovation stories.
- Act as the primary spokesperson for Innovation UBC, effectively communicating its mission, achievements, and impact to the media and other external audiences.
- Lead the planning and execution of high-profile events, including conferences, seminars, and networking receptions, to showcase UBC's research and foster collaboration within the innovation community.
- Build and sustain strong relationships with internal and external constituents, including faculty, researchers, industry partners, and community organizations.
- Effectively manage the Innovation UBC marketing and communication budget of $250,000 to ensure the highest possible impact.
- Supervise and mentor the 3-person marketing and communications team members, fostering a collaborative and innovative working environment.
- Lead and advise UBC spin-off companies in creating communication materials necessary for financing by the venture capital community.
- Provide partnership advice and guidance to the Deans of Faculties and Department Heads to maximize the potential for sponsored research with industry, government, and not-for-profit foundations.
- Establish and monitor key performance indicators (KPIs) to measure the effectiveness and impact of marketing and communications initiatives.
- Analyze data from various sources, such as website traffic, social media engagement, and event participation, to inform strategic decisions and improve future campaigns.
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