Content Marketing Manager

1 week ago

Greater Vancouver Metropolitan Area, CA Snore MD Full time

Job Summary:

We are seeking an experienced and SEO-savvy Content Marketing Manager to lead our content strategy, production, and distribution efforts, with a particular focus on driving organic search traffic and improving search engine rankings. This individual will play a pivotal role in enhancing brand awareness, engagement, and conversions through high-quality, optimized content for all our brands. The ideal candidate has a data-driven mindset, a creative vision, and a strategic approach to SEO-centered content that leverages AI-powered content generation.


Qualifications:

  • Education: Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
  • Experience: 3-5 years in content marketing, with a strong emphasis on SEO-focused content and proven success in improving organic search rankings.
  • SEO Expertise: In-depth understanding of SEO best practices, keyword research, and web traffic metrics, with a track record of creating SEO-friendly content.
  • Technical Skills: Proficiency with AI content generation tools (e.g., ChatGPT, Jasper, Canva AI), analytics tools (Google Analytics, SEMrush, Ahrefs), and CMS platforms like WordPress.
  • Email Marketing & CMS Skills: Familiarity with email marketing tools (e.g., Mailchimp) and SEO plugins/tools within CMS environments.
  • Content Creation Skills: Exceptional writing, editing, and proofreading skills, with strong attention to SEO-specific elements like meta tags and alt text.
  • Ability to manage multiple projects in a fast-paced, deadline-driven environment.

Preferred Skills:

  • AI & SEO Content Creation: Experience in AI-powered content creation for SEO across various formats (text, images, video) and a strong grasp of using AI tools to enhance SEO impact.
  • B2C Industry Knowledge: Experience in B2C sectors, particularly healthcare, technology, or e-commerce, to tailor content to relevant audiences and industry standards.
  • Design Proficiency: Familiarity with Adobe Creative Suite, Canva, or other design tools for creating SEO-optimized visuals.
  • Certifications: SEO or content marketing certifications (e.g., Google Analytics, SEMrush Academy) are an asset.


Key Responsibilities:

Content Strategy & SEO-Driven Planning

  • Develop and execute a comprehensive SEO-focused content strategy that aligns with our brand objectives and meets audience needs.
  • Lead the creation and management of a content calendar, incorporating SEO best practices and high-priority keywords to target strategic topics across blog posts, landing pages, and other content formats.
  • Collaborate with cross-functional team members to ensure alignment of content with SEO and business growth goals.

Content Creation & AI-Enhanced SEO Optimization

  • Use AI content generation tools to create optimized, scalable content across formats, including blogs, landing pages, videos, and email newsletters, focused on ranking for key search terms.
  • Write and edit SEO-driven content using keyword research, content briefs, and on-page SEO elements, including meta descriptions, headers, and internal links.
  • Manage video content creation: Develop SEO-friendly scripts in collaboration with internal subject matter experts, and oversee production and editing to maximize reach.
  • Ensure content is optimized for all channels and aligns with brand voice and marketing objectives for our brands.

Audience, SEO & Market Research

  • Conduct ongoing keyword research, competitor analysis, and audience research to identify trending topics and opportunities for SEO-driven content.
  • Stay up-to-date on search engine algorithm updates, industry trends, and competitive activities to continuously optimize and improve content.

Analytics, SEO Reporting & Performance Optimization

  • Use analytics tools like Google Analytics, Google Search Console, and SEMrush to monitor content performance, focusing on metrics such as organic traffic, bounce rate, and keyword rankings.
  • Report on SEO KPIs, providing insights and data-backed recommendations for content adjustments and SEO improvements.

Content Distribution & SEO Link-Building

  • Distribute content across channels (social media, email, third-party websites) with SEO best practices, using optimized titles, meta descriptions, and backlinks.
  • Collaborate with the digital advertising teams to amplify reach and build quality backlinks to support search visibility.

Vendor Management.

  • Coordinate with external agencies or content platforms as needed to support content creation and distribution.

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