Analytics Manager

1 week ago


Canada, CA EXL Full time

Designation: Analytics Project Manager (Marketing Analytics)

Job Location: Canada (Remote)

Job Type: Full-Time

Overview:

We are looking for a skilled Project Manager to lead the development of media channel reporting and analytics in collaboration with the marketing team. This role will focus on analyzing marketing spend and channel performance, providing actionable insights to inform strategic decisions. The ideal candidate will bring expertise in data tools, analytics, and business intelligence, working cross-functionally with teams and platforms. Responsibilities include synthesizing digital data into insights, developing SQL/Python queries, and managing dashboard development, while ensuring clean data processing in collaboration with marketing and media agencies.


Job Responsibilities:

· Lead and mentor a 3–5-member offshore team to deliver error-free results.

· Provide thought leadership and design problem-solving methodologies.

· Translate client business requirements into analytical tasks.

· Ensure quality control of team output, offering actionable insights and recommendations.

· Inspire and manage a high-performing team to achieve goals and professional growth.

· Define and oversee a long-term vision and portfolio of initiatives.

· Stay current with technology trends, data tools, and techniques.

· Navigate ambiguity to develop and champion innovative solutions.


Must Have:

· Bachelor’s/Master’s in economics, mathematics, computer science, or a related field.

· 5+ years of experience in consulting or data analytics, with team leadership experience (3+ members).

· Strong analytical, problem-solving, and data management skills.

· Proficiency in SQL, Python/PySpark, and business intelligence tools (Tableau, Looker), Excel, and PowerPoint.

· Ability to communicate complex insights clearly to diverse audiences and work collaboratively across teams.


Good to Have:

· Strong understanding of marketing channels and performance metrics.

· Experience with ad platforms and digital marketing tools (e.g., Social Media, Search Ads 360, Google DV360, The Trade Desk) for reporting and analysis.

· Knowledge of marketing attribution models and methodologies.



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