Content Marketer

1 week ago

Kitchener Ontario, Waterloo region, Canada Bridgit Full time

Location: Kitchener, ON / Remote


About us:

Bridgit is a community of hard-working people who want to make a difference in the construction industry. Some of us have been here since the early days, while some joined more recently. Our average tenure is 3+ years and every employee survey tells us that our team loves the people they work with at Bridgit. We are proud of our average tenure but we also know that there is no such thing as ‘one size fits all’ and sometimes individual and organizational goals simply don’t align.


We can talk about the perks and benefits that our team members are entitled to but those are icing on the cake. What you really get out of our environment is OPPORTUNITY – to build your career portfolio, to affect change (in your own team and in an industry as big as construction), to touch and solve problems you otherwise wouldn’t have known, to grow in ways you probably haven’t thought of. Here’s the fine print though – opportunities are only as big as the heart you put into it. That’s why we’re not for everyone.


In the last 3 years, our team members have been part of reaching the following milestones:

  • A successful product pivot and building a market-winning position
  • Series B Financing
  • Top tier performance across all SaaS Metrics
  • Paving the path to profitability
  • The transition to remote-first working environment


Bridgit is like a big personality that walks into a room – you either love it or you hate it, but there’s no way you’ll ignore it. When loved, we’re loved fiercely. The ones who succeed here know how that feels.


What you will do:

As a Content Marketer, you will play a crucial role in developing and executing our content strategy — that aligns with our company’s vision and resonate with our target audience. You will also collaborate with cross-functional teams, lead content creation efforts and shape our brand’s voice. Your exceptional writing skills, strategic thinking and attention to detail will contribute to enhancing our brand presence, engaging our audience and driving business growth.


You can expect to:

  • Develop and implement a content strategy that aligns with the company’s objectives, target audience and brand guidelines.
  • Create and manage editorial calendar to deliver timely content across various digital platforms.
  • Research industry trends, market insights and competitor analysis to inform content development and identify opportunities.
  • Ensure publishing of engaging and SEO-friendly content, including articles, case studies, blog posts, website copy, social media posts and email newsletters.
  • Collaborate with stakeholders to oversee the content creation of visually appealing and multimedia-rich assets.
  • Monitor and analyze content performance metrics, such as website traffic, engagement rates and conversions, and make data-driven recommendations.
  • Ensure brand consistency and compliance with the company’s style guide and voice across all content deliverables.
  • Stay updated with industry best practices, emerging trends and evolving content formats to enhance content marketing initiatives continually.


What you will bring:

Current and future Bridgitrons embody these core values:

  • Build Together, Win Together: Committed to pursuing the best outcomes and advancing toward shared goals. When faced with challenges, they maintain composure and reliability and work as a team. Proactively remove roadblocks to maintain momentum and achieve goals. As a team, they embody a solution-oriented attitude and drive to win.
  • Take Action, Drive Impact: Ensure efforts contribute directly to goals. Step up and offer innovative solutions to overcome obstacles and improve processes. Leverage the ability to think independently and strategically. Navigate uncharted territory effectively while also laying a foundation for sustainable growth and success.
  • No Grit, No Pearl: Embrace the gritty aspects of the journey to success. Pitch in wholeheartedly and recognize that no task is beneath us when it contributes to Bridgit’s collective success. Believe that confronting ambiguity or adversity with determination, not only strengthens resilience but also fosters growth, driving continuous improvement and achievement.


Does that sound like you? Great Here’s what we’re looking for:

  • Bachelor’s degree in marketing, communications, journalism or a related field.
  • 3+ years of experience as a content manager, content strategist or similar role.
  • Excellent written and verbal communication skills in English
  • Demonstrated ability to create high-quality, engaging, SEO-friendly content across all platforms.
  • Familiarity with content management systems (CMS) and basic knowledge of HTML.
  • Experience using analytics tools to monitor content performance and make data-driven decisions like Google Analytics.
  • Strong project management skills with the ability to prioritize tasks and meet deadlines.
  • An analytical mindset to interpret data and metrics and optimize content performance.
  • Cultural understanding and sensitivity to tailor content to our target audience’s preferences, interests and nuances.
  • Self-motivated, proactive and able to work independently and collaboratively in a fast-paced environment.


We believe that creativity, enthusiasm, and drive are the keys to success. We recognize that many of the skills we’ve developed over our careers are often transferable. If you’re not sure you meet every qualification but feel you have other experience relevant to the role, we encourage you to apply.


What you will enjoy:

  • A collaborative, autonomous environment where you can make an impact quickly
  • A culture that encourages innovation and professional growth
  • Competitive salary and equity options
  • Perks and benefits including unlimited vacation, 4-hour Fridays and extended long weekends


Bridgit values diversity and believes that our strength comes from including the perspectives of all kinds of contributors. We encourage people from underrepresented communities to apply, including racial minorities, 2SLGBTQIA+, and those with disabilities. Accommodations are available during all stages of the recruitment process, please advise us of any needs as required.

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