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Digital Marketing Project Manager

3 months ago

Ottawa Ontario, Ottawa region, Canada Bloomex Canada Full time

Company Overview:

Bloomex is a leader in the floral and gift retailing industry, with a robust presence in Canada, Australia, New Zealand, and now expanding into new markets, including Georgia. Renowned for our commitment to quality, innovation, and exceptional customer service, Bloomex is poised for further growth and international expansion. We are dedicated to developing talent, fostering a collaborative and innovative culture, and maintaining our core values of integrity, customer satisfaction, and continuous improvement. Join us as we aim to enhance our global presence and continue making a significant impact in the lives of our customers.


Position Summary:

The Digital Marketing Project Manager is a crucial member of the Bloomex marketing team,

responsible for overseeing and coordinating marketing projects across PPC, SEO, Email, and

Social Media channels for our family of websites. This role demands strategic insight, leadership

skills, and a thorough understanding of digital marketing dynamics to enhance online visibility,

engage audiences, and drive traffic and conversions. The ideal candidate is highly organized,

adept at managing multiple projects simultaneously, and skilled in collaborating with diverse

teams to achieve marketing objectives.


Key Responsibilities:

  • Multi-Channel Marketing Coordination: Oversee the strategy and execution of digital

marketing campaigns across various channels, ensuring consistency with the company's

goals and brand image. Coordinate efforts between PPC, SEO, email marketing, and

social media teams to maximize campaign effectiveness.

  • Strategic Project Oversight: Manage the lifecycle of digital marketing projects from

conception through execution, monitoring timelines, and adjusting strategies as

necessary to meet objectives.

  • Analytics and Performance Optimization: Utilize advanced analytics tools to track

campaign performance and user engagement, making data-driven decisions to optimize

strategies and maximize ROI.

  • Team Leadership and Collaboration: Serve as a point of contact for digital marketing

teams, facilitating communication and ensuring alignment with broader marketing goals.

Cultivate a collaborative environment that encourages innovation and continuous

improvement.

  • Vendor and Stakeholder Management: Manage relationships with external vendors

and stakeholders, ensuring that all parties are aligned with the project's goals and

timelines


Qualifications and Skills:

  • Proven experience in managing digital marketing projects with a comprehensive

understanding of PPC, SEO, email marketing, and social media strategies.

  • Strong project management skills, with experience in leading and coordinating

multi-disciplinary teams.

  • Excellent analytical abilities, proficient in using digital analytics tools (e.g., Google

Analytics, SEMrush) to inform marketing decisions.

  • Exceptional communication and interpersonal skills, capable of effectively collaborating

with both internal teams and external partners.

  • Strategic thinker with the ability to identify opportunities for growth and improvement

within the digital marketing space.

  • Experience with Agile project management methodologies is preferred.