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Digital Properties Consultant
3 months ago
Company: CGIC
Department: Digital Properties
Employment Type: Temporary Full-Time (12 months)
Work Model: Remote
Language: This role operates in English.
The Opportunity:
We are a leading Canadian financial services co-operative committed to being a catalyst for a sustainable and resilient society and our team is essential to deliver on this strategy. That's why we prioritize our people, to ensure we provide a strong culture and development opportunities which enables our team to thrive and to live our purpose. The best part is that you will work with people that care passionately about you, our clients, and our communities.
Disruptive technology, emerging trends, and new ways of doing business are redefining the future of insurance, with digital at the heart of it. Our Digital team is made up of experts who put our customers at the centre of what we do, creating engaging experiences that drive business outcomes. We are creative and inventive agile enthusiasts who value transparency and collaboration as we deliver scalable, robust, and innovative digital solutions. Join us as we transform our digital platforms and build a visionary experience of seamless and compelling journeys for our clients, advisors, and operational teams across Canada.
The Digital Properties Consultant is a key member of the Digital Properties team, responsible for working closely with multiple partners to plan, design, and implement client-facing, traffic-driving online initiatives. This includes consulting with team members and stakeholders to create digital marketing plans and programs aimed at maximizing the use of websites, online tools, and services for converting traffic into sales. In this role, an in-depth understanding of Google Analytics, digital traffic sources ( paid and organic) usability, and e-commerce principles will be applied to ensure digital programs are effective in driving marketing and corporate objectives.
How you will create impact:
Work closely with the Digital Properties Director and Product Managers to develop and continuously improve digital strategy and plans that promote growth and positive online client experiences across multi-brand and multi-language digital channels that align with the company's overarching marketing strategy and business objectives. Lead and manage stakeholder expectations and act as the key point of contact between product owners, marketing, data partners and development teams to ensure strategic management and prioritization of growth and engagement initiatives while consistently identifying opportunities. In collaboration with stakeholders, business partners, and the delivery team, initiate, plan, develop, and test digital marketing programs and projects from initial concept through to implementation and thorough analysis. Collaborate with teammates and business partners to research, develop, and present business case/proposals for implementation of digital marketing strategies that grow our business and enhance the client experience. Act as a subject matter expert to business partners and stakeholders for digital marketing best practices and market trends/best practices to drive onsite conversions and digital sales. Interpret and use Google analytics (among other data platforms/sources) and test results in recommendations for continuous site improvement, client growth, and improved client experiences. Stay well-informed of competitor activities and the ever-changing digital landscape to identify and recommend opportunities for improvement. Build and maintain strong relationships with internal business partners and negotiate and manage external 3rd party vendor relationships for online marketing initiatives.How you will succeed:
You have an innovative and entrepreneurial mindset to improve e-commerce performance and ability to influence change, with a primary focus on client needs. You use critical thinking skills to recognize assumptions, evaluate arguments, draw conclusions, and proactively propose solutions. You have strong communication skills to clearly convey messages and explore diverse points of view You build trusting relationships and provide guidance to support the development of colleagues.To join our team:
University degree, with emphasis in communications, marketing, advertising, computer science, or related field. 3- 7 years digital marketing experience in a corporate, matrix organization is a must. Experience working with multi-language and multi-brands environments would be an asset, as would experience working in a 'start-up' company. Strong analytical and problem-solving skills; ability to analyze web analytics data (Google Analytics) and business processes to provide recommendations for improving client experience and online engagement. A solid track record developing, coordinating, and leading projects that cross several functional business units.What you need to know:
You may travel on occasion.What's in it for you?
Training and development opportunities to grow your career with one of Canada's Best Employers. Flexible work options and paid time off to support your personal and family needs. A holistic approach to your well-being, with physical and mental health programs and supportive workplace culture. Volunteer opportunities to give back to your community.