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Search Engine Optimization

3 months ago

Montreal, Quebec, Canada Dasweb Full time

Who we are:

Dasweb is a Montreal-based full-service web agency with more than 6 years of experience in delivering custom web solutions for businesses of all sizes. With a team of expert web developers, designers, and project managers, Dasweb has a proven track record of helping brands build, maintain, and optimize their online presence. Our clients hire us because of our innovative vision of design, out-of-the-box thinking, and ability to deliver creative, personalized, and effective web solutions.

Our services include web design, web development, e-commerce solutions, search engine optimization (SEO), and digital marketing. What makes Dasweb unique is our development of the Enterprise-to-Local methodology that helps brands connect with their audience at mass awareness levels and drives organic traffic and conversions to their online business.

Dasweb is a company with a diverse group of talented people working together to reach a common goal. We constantly strive to promote a remote work culture centered around Dasweb's core values of honesty, kindness, empathy, collaboration, and expertise.

At Dasweb, our team's success is rooted in strong communication, accurate documentation, clear goal-setting, excellent time management, and collaborative technologies.

What we're looking for:

We are looking for an experienced SEO specialist to join our growing team. Our ideal candidate is someone who has a well-rounded background and experience with SEO practices; someone who is great at planning and executing SEO strategies for local companies; someone who can prove technical skills for small to large projects.

RESPONSIBILITIES:

Keyword Research and Analysis:

  • Conduct comprehensive keyword research in both English and French to identify relevant and high-traffic keywords.
  • Analyze competitors' SEO strategies and stay updated on industry trends to ensure our content remains competitive.

SEO Content Strategy:

  • Develop and execute a content strategy aligned with SEO goals and target audience needs.
  • Write and edit high-quality, engaging, and SEO-friendly content briefs for websites, blogs, and other digital platforms.
  • Collaborate with the content team to ensure consistent and compelling messaging across all channels.

On-Page SEO Optimization:

  • Optimize website content, meta tags, and other on-page elements for search engines in both languages.
  • Collaborate with content creators to implement SEO best practices in English and French content.

Technical SEO:

  • Audit and optimize website structure for optimal crawling and indexing.
  • Identify and resolve technical SEO issues that may impact search engine rankings.

Content Localization:

  • Work closely with content creators to ensure culturally relevant and localized content for English and French-speaking audiences.
  • Implement hreflang tags and other localization strategies to enhance search visibility.

Link Building:

  • Develop and execute a comprehensive link-building strategy for both English and French markets.
  • Build relationships with relevant websites to acquire high-quality backlinks.

Performance Monitoring and Reporting:

  • Utilize SEO tools to monitor and analyze website performance, traffic, and keyword rankings.
  • Generate regular reports on key SEO metrics and provide insights for continuous improvement.

Collaboration and Communication:

  • Collaborate with cross-functional teams, including marketing, content, and development, to align SEO strategies with overall business goals.
  • Communicate SEO best practices and recommendations to team members and stakeholders.
  • QUALIFICATIONS:Min. 3 years of proven experience as an SEO Specialist, preferably in a bilingual environment.
  • In-depth knowledge of SEO best practices, algorithms, and ranking factors.
  • Proficiency in English and French, with strong written and verbal communication skills in both languages.
  • Proficiency with SEO tools such as Google Analytics, GTM, Search Console, GMB, Ahrefs, SEMrush, Screaming Frog etc.
  • Strong Experience with WordPress and related plugins: Elementor, VisualComposer, Yoast, RankMath, WPML etc.
  • Good to have experience with: BrightLocal, Popular AI Tools
  • Strong analytical and problem-solving skills.
  • WHY JOIN US?Competitive Salary: We offer a competitive salary package commensurate with experience.
  • Professional Development: Opportunities for continuous learning and professional growth.
  • Dynamic Work Environment: Be part of a vibrant team that values collaboration and innovation.
  • Flexible Work Arrangements: Options for remote work and flexible scheduling.

If you are passionate about SEO, fluent in both English and French, and thrive in a dynamic work environment, we invite you to apply for this exciting opportunity to contribute to the success of Dasweb.

To apply, please submit your resume and examples of successful SEO projects you've worked on in both English and French.