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Director, Digital Platform Marketing

3 months ago

Markham, Ontario, Canada Robertson & Company Ltd. Full time

Hybrid: 1 day a week onsite

  • The Marketing Director role involves building, growing, and leading the marketing department to execute strategies and meet revenue goals.
  • Develop demand generation and account-based marketing strategies to engage the target audience and drive growth.
  • Evaluate current marketing efforts, establish a strong marketing team, and create robust strategies to increase inbound leads.
  • Set brand strategy for consistent branding, build marketing dashboards, and align department goals with company objectives.
  • Manage marketing budget efficiently, review employee performance, and optimize marketing technology stack.
  • Implement automation tools, integrate platforms for seamless operations, and collaborate with sales for mutual growth.

Key Skills, Experience & Qualifications

  • 6+ years of B2B marketing experience with expertise in performance marketing.
  • Proven track record in ABM, inbound marketing, and data-driven decision-making.
  • Leadership experience, ability to recruit, and build high-performing teams.
  • Digital literacy, social media proficiency, and deep understanding of marketing tools.
  • Knowledge in email marketing, SEO, content marketing, and sales alignment for growth.
  • Exceptional organizational and managerial skills, proficient in sales and marketing technologies.