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CRM & B2B Ecommerce Specialist (12 month contract)
3 months ago
Monday, April 29, 2024
Joseph Ribkoff designs classic and contemporary garments for fashion-forward women with a youthful state of mind. Each one of our carefully tailored pieces offers the effortless fashion, fit, and quality that we've been synonymous with.
Over the years, the brand has blossomed into a touchstone for timeless, youthful style. Driven by a passion that has never ceased to propel our company's vision, Joseph Ribkoff has been an ally to women, dressing them with flair and perfect fit for over 65 years. From our quality and distinctly designed products to our unwavering commitment to retail partners, Joseph Ribkoff's values resonate in everything we do and create.
Today, his legacy lives on through the work of a devoted, talented team operating from the four corners of the world. Sold in over 60 international markets, Joseph Ribkoff is a global emblem of quality and elegance.
Montreal Corporate Head Office, where most of their employees are based, offers career opportunities in Design, Operations, Sales, Marketing, Finance, IT and HR as well as in the Production and Warehousing facilities.
OBJECTIVE:
The CRM & B2B E-Commerce Specialist is responsible for the planning and development of compelling content and email personalization strategy focusing on driving traffic online (Flagship, B2B).
The CRM & B2B E-commerce Specialist is helping to define and deploy best-in-class customer experiences on the digital platform. Our website is more than a shopping experience; it also represents the pinnacle expression of our brand. As such, this person helps execute a strategy that unites content and business goals in a way that engages consumers and drives high-converting shopping experiences.
RESPONSABILITIES:
- Participate in the development of a strategic plan for email marketing to determine objectives for email and personalization performance.
- Establish the content calendar aligned with topical needs, buying cycle, customer segment/lifecycle, merchandising (ETA) and promotional plan.
- Plan and maintain the newsletter calendar ; Develop email communication and personalization plans, including, preparing all email briefs for creative and copywriting.
- Evaluate inventory positions, projections, and sales globally and by region to select products to be featured in newsletters and on the website .
- Work with the Web Merchandiser to ensure commerce pages are merchandised accordingly.
- Weekly reporting & monthly presentation. Evaluate and measure effectiveness of overall content and email performance by segment including setting key performance indicators.
- Work with the sales team to maintain mailing lists. Monitor and analyze the growth of the subscriber list, work to retain our customers and reduce the churn rate.
- Responsible for the content coordination, site content setup and activation for campaigns and other content initiatives.
- Ensure proper communication and cooperation with the various departments and teams.
- In collaboration with IT set priorities for site enhancements. Raise issues, modifications and participate in testing.
- Research trends in fashion, email marketing and web content. Competitive analysis and aspirational brand comparison.
QUALIFICATIONS:
- Bachelor's degree in marketing or business administration or E-commerce
- A minimum of 3-5 years' of relevant work experience
- Experience with Klaviyo or comparable mailing programs such as Mailchimp some knowledge of regulations, and compliance laws for communication and outreach.
- Project management experience using project management software such as Asana, Monday etc., an asset
- Proactive, ability to work on multiple projects at the same time
- Knowledge of CMS and web development
- An organized, results-oriented, and self-motivated team player
- Conscientious of timelines and deliverables
- Experience in fashion retail or beauty environment, an asset
- Experience with B2B platforms such as JOOR, Salesforce, Momentis, or other comparable platforms is an asset
Joseph Ribkoff is an equal opportunity at will employer and does not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation or national origin.
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