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3 months ago
We are seeking a courageous individual who can lead the integration of brand, category, and channel strategies into clear Beiersdorf trade strategies and coordinate the successful execution by steering the 4P mix.
The Sales Strategy Manager will steer agile reactivity to unforeseen business challenges through sales and will act as the cross functional voice of sales to internal stakeholders, delivering the retail perspective where consolidated information is required.
As the conduit between sales and marketing, the Sales Strategy Manager will deliver go to market requirements for an assigned portfolio of brands and will complete ad hoc category management support as required.
Lead the integration of brand, category, and channel strategies into clear BDF trade strategies, ensuring execution by steering 4P mix.
- Owns shopper understanding by category, by sales channel.
- Defines gotomarket plans by sales channel and drives the implementation of the 4 P's (PICOS). Completes assortment and shelf priorities as inputs to the gotomarket guidelines.
- Defines must stock list by sales channel.
- Oversees the development of new item launch strategy, distribution targets, rate of sale expectations. Sets target by sales channel & customer.
- Coordinates all sales communication requirements within lead times to ensure a successful sellin for assigned brands.
- Monitors and tracks performance of assigned brands through consolidated reporting of lead indicators (display execution, in market tactics, among others) and POS execution.
- Identifies gaps to plan through interpretation of sales analysis with cross functional stakeholders. Provides the context of sales in cross functional commercial discussions.
- Minimizes major activity clashes across retailers & ensures alignment of trade plans to major marketing initiatives.
- Serves as voice of sales/customers, champion of customer requirements
- Partners with internal commercial teams on trade strategy creation and to achieve alignment on 4 P's expectations.
- Be the first point of call for trade or channel thinking for marketing.
- Leads & coordinates brand communication into sales.
- Coordinates feedback into commercial teams on behalf of sales where aggregated information across multiple accounts is required.
- Delivers superior retail and channel expertise internally; provides holistic understanding of activity & actions across the trade.
- +5 years of experience in Field Sales or similar discipline.
- Ability to manage projects with deadlines to meet customer needs.
- Must be technology savvy and have strong office productivity software skills (e.g., PowerPoint, Excel, SAP) to use promotion databases, financial reporting, and promotional analysis.
We know that experience comes in all forms and we're not necessarily looking for individuals who can hit the ground running ('check all the boxes') but may bring a unique blend of competence and capabilities that can grow into a role and/or bring news skills to the team.
A welcoming workplace that fosters diversity, inclusion and belonging where every team member feels valued, respected, and supportedA dynamic community of life-long learners that values acumen, aptitude and the ability to learn as well as hard skills and established expertise
A purpose-led company that cares about your personal and professional development with the right balance of structure and flexibility to thrive
A collaborative culture that leads with care, trust, simplicity and courage
Generous and flexible vacation policy
Dynamic work model - a hybrid of in-office collaboration (3 days/week) and remote focused work days
Today, Beiersdorf is a global company with iconic brands - Coppertone, Aquaphor, Eucerin, Elastoplast and NIVEA - focused on providing innovative, clinically-proven and safe skin and sun care solutions to more than 500 million consumers in over 200 countries - making people feel comfortable in their own skin.
We care for people - our employees, our customers, our consumers and our communities - and our planet. We know that diversity of thought, backgrounds, experience, and perspective enriches our culture and fosters innovation and ingenuity. We know that responsibly sourced, sustainable products and packaging make for a more sustainable future.Contract Type:
Unlimited / Full-Time
