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Marketing Manager
3 months ago
Summary:
The
Detailed Duties and Responsibilities:
- Develop and execute an overall marketing plan.
- Manage the copy and creative for all branding, advertising, and promotional campaigns.
- Strategize and manage social media platforms.
- Imagine and oversee the development and acquisition of all marketing assets, such as video, graphic design, etc.
- Develop and manage the marketing department's annual budget.
- Analyze the results of aspects of the marketing plan and campaigns to determine their return on investment and impact on future strategies.
- Ensure cohesion throughout all marketing activities and messaging.
- Manage a marketing team of 23 FTE.
- Undertake specific tasks of the marketing plan as needed.
Knowledge, Skills, and Abilities:
- Education: BS Degree in Marketing or equivalent.
- Minimum 5 years of related marketing experience.
- Experience and strong knowledge with social media and SEO would be considered an asset.
- Experience in building marketing programs involving various channels and reporting on the results.
- Excellent verbal and written communication with a passion for great content.
- Works well under pressure and under tight timelines.
- High level of organizational skills, detailoriented and analytical.
- Energetic and personable with a diligent work ethic and able to work with and manage a team.
- Able to travel within Canada and the USA, as required.
Share with us your talent, drive, and entrepreneurial spirit, and we will provide a creative and supportive environment where valuable contributions are rewarded and celebrated with professional growth, job satisfaction, and an attractive total compensation program.
We offer a benefits package to our employees, including:
- Starting salary of $80,000 to $100,000, depending on experience
- Annual bonus of 15% based on performance metrics.
- Opportunity for advancement to Director
- Includes an increase in salary, bonus, and potential participation in ESOP.
- Group Insurance Plan with Health Spending Account.
Paid Vacation
- Includes company paid shutdown from Christmas to New Year.
- We would like to thank all applicants who apply; however, only those selected for an interview will be contacted._
