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Director, Public Relations
3 months ago
We are a leading producer and distributor of fine wine, premium Ready to Drink (RTD) products, and handcrafted spirits in the Global beverage alcohol industry.
We are an innovative and ambitious organization with a successful track record of building successful and disruptive brands, including the iconic
Mike's Hard Lemonade and
White Claw Hard Seltzer, and pioneering high-end organic winemaking and luxury winery experiences in British Columbia's Okanagan Valley.
Each of our 7 Iconic Wineries offers a unique representation of the only wine region on earth created first by volcanic activity and then shaped by two subsequent glacial ages, which makes this an optimal climate for producing wines of tremendous elegance and distinctiveness.
Properties include
Mission Hill Family Estate, CedarCreek Estate Winery, Martin's Lane Winery, Road 13 Winery, CheckMate Artisanal Winery, Liquidity Wines and
Red Barn at Jagged Rock.
What you'll do:
- Responsible for overseeing the creation, strategy, planning, and execution of PR campaigns across all lines of business in Canada.
- Lead a team of PR/Events professionals that are the primary contacts for media and influencers in Canada.
- Lead the development, planning and execution of comprehensive yearlong PR/Influencer strategy and plans that support Mark Anthony's portfolio of Companyowned wineries.
Media Relations
- MAWS
Import Partner Brands:
strategize, develop and implement a national PR strategy for media relations and awareness for the MAWS portfolio of import wine, spirits and beer brands.
- Oversee Events Management, Vancouver & support with Corporate Office Initiatives
- Crisis Communications best practices
What you have:
- Bachelor's degree in Public Relations, Communications, Marketing, or a related field + practical experience.
- Strong understanding of the beverage alcohol industry, media landscape, and crisis communication.
- Superior written, verbal and presentation and strategic planning skills
At Mark Anthony, we live by our 5 Core Values every day:
- Sense of Urgency_
- Authenticity_
When we have the best intentions for all, we create space to be our whole selves and do great things together.
- Simplicity_
So why use 50 words when you can use 5? We thrive in ambiguity and change, but we also know how to translate our goals into simple explanations and actions.
- Humility_
- Trust_